Could Facebook Launch a Mail Service on ** Updated **

Facebook.At the end of September, I wrote an article speculating that perhaps Facebook purchased in private. There hasn’t been any public acknowledgement about whether the company bought it or not (or who may have bought it if Facebook didn’t), and the domain name still does not resolve.  See update below.

Multiple websites are reporting that Facebook will be holding an invite-only event in San Francisco on Monday, November 15th, and it is expected they will announce a new email system or platform that Techcrunch has dubbed “Facebook’s Gmail Killer.” According to the folks at Techcrunch, this project has been referred to internally as “Project Titan.”

This is pure speculation, but it would be pretty neat if they launched this mail service on (if they own this domain name now confirmed that Facebook owns it). Assuming it is a mail service they intend to launch on Monday, they could also use another name like (which they already own), or they could just tie it in with

In my opinion, launching a mail service on would be a great idea. I am sure there are still plenty of people who still think Facebook is just for social networking, despite the company’s growth and evolution. By using, they could somewhat disassociate from the Facebook brand, which could make a mail service look more professional and serious. I think it would look strange to receive a job application from someone emailing me from Facebook, perhaps somewhat unprofessional in my opinion.

Google moved away from the Google name when it started its GMail platform, and I think it would be a smart idea for Facebook to use for mail, if they did in fact acquire the domain name.

**8:45pm Update**

As Andrew pointed out within the last hour, the Whois information for has changed, and Facebook is now listed as the owner (see screenshot below).  Additionally, is now forwarding to

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. If it is a mail service they’re launching then it would be a great success. has been registered as well.

    I don’t think it’ll be a GMail killer though.

  2. I thought facebook was supposed to be an email killer? Many people do their online conversing and contacting through facebook and twitter now anyway. You don’t need to email your close contacts anymore if you are both on the same social network site. Starting an email service would almost be like a step backwards for facebook. They would have to put some kind of twist on it to make it stand out.

    On the other hand, they have the eyeballs and maybe this would be another way to increase pageviews and keep a stranglehold in social networking, plus serve up more ads.

  3. It’s now confirmed that FaceBook did acquire — check the live WHOIS (at or BTW, caches the OLD WHOIS from earlier in the day, so won’t show the new one until tomorrow.


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