The Yellow.com domain name is changing hands to a blockchain investment entity which appears to be called Yellow Corporation. The transaction price and terms of the deal were private, so unfortunately, this sale will not likely be reported in DNJournal or NameBio. I reached out to the registrant of Yellow.com, and I did not receive a response to my query about the domain name and sale price. From what I can see, the company appears to be associated with Alexis Sirkia and Stefan King.
Yellow.com was sold by Internet Real Estate Ltd. (IRE), the domain investment company founded by Andrew Rosener. I have been tracking the domain name, and when I saw the new website launch, I was able to get Andrew to confirm that his company sold the domain name. Andrew’s Media Options domain brokerage firm brokered the sale of the domain name. Chris Zuiker brokered the deal on behalf of the seller.
From what I can see using DomainTools’ Whois History tool, Yellow.com appears to have changed hands a few times in the last few years. In 2015, it looks like the domain name was owned by Marchex. In early 2016, the domain name Whois information was protected by a privacy proxy service. In September of 2017, privacy was removed, and the domain name changed hands to an Internet entrepreneur from Massachusetts. The Whois information went private shortly after that, and it emerged from Whois privacy in March of 2018 where Andrew’s company was the registrant. The Whois information went private again in late May, which is when I suspect the domain name was sold to the current registrant.
There are quite a few companies with “Yellow” in their branding, including more than one entity in the crypto/blockchain space. Having the Yellow.com domain name should be helpful for the company when it comes to recall, authority, and email.
I have been tracking color .com domain name sales, and it is unfortunate that the price for Yellow.com will probably remain private. I looked through my email records, and I do not see it listed for sale in the Media Options newsletter, so I wouldn’t even guess the sale price for the domain name. If I hear back from the registrant with any information about the domain name or sale price, I will update the article or publish another article.