A reader shared an article with me that I think you might find interesting. The article is written by Jarrett Streebin, and it is aptly titled How We Bought EasyPost.com. The startup called Easy Post used a domain name buyer’s broker to acquire the EasyPost.com domain name. Prior to this acquisition, the company had been using EasyPost.CO for its website.
Some of my key takeaways that I think should interest domain investors are:
- Buyers will do what it takes to remain anonymous. They don’t want domain owners knowing how much money they have raised nor do they want domain owners to know who they are or what they do.
- Buyer’s domain brokers can be helpful to both parties as they can help set expectations for the buyer. For instance, a 1995 registered .com domain name owned by a wealthy investor is not going to sell for $100.
- If someone approaches a domain owner and appears to be real, complete with Facebook and LinkedIn accounts, it could be a facade. Price domain names based on valuation and liquidity needs, not on who the buyer appears to be.
- When you get an inquiry about a .com domain name, always look to see what companies are operating their businesses on alternative extensions. They may be the buyer with the most at stake.
Most of the key takeaways in the article are pretty obvious to people who are active in the domain space, but it’s good to get an inside view from a real negotiation, especially one involving a third party negotiating on behalf of the prospective buyer. I think the EasyPost.com domain name will benefit the company, and it looks like they were able to get it for a fair price.
If you have other takeaways from the blog post, you are welcome to share them in the comment section below. I’d also welcome your sharing insight from experiences negotiating with a buyer’s broker.