Acquired in 2014, Has Raised $5.6 Million
Neustar Domain Names

With a Domain Acquired in 2014, Has Raised $5.6 Million


Yesterday morning, CrunchBase reported that raised $5.6 million in Series A funding. was founded in 2013 with goal of creating web and mobile event management software to serve the multi-billion dollar market for event management.

Boston based .406 Ventures played a key role incubating and providing seed funding for the launch of the company. .406 Ventures provided the vast majority of the Series A funding along with additional financing from Comerica Bank. Matt Engel, the CEO for, led the financing effort for was established in 2013 as Attendware, and it originally used for its business. It appears that the domain name was privately acquired in early 2014. Although I could not find a public record of its sale, my guess is that it cost into the 6 figures to acquire I don’t personally know the former owner of, but I have seen his Whois information on some exceptional domain names.

In doing my Ā research about, I noticed that someone with significant domain industry experience helped the company acquire the domain name. Jeff Bennett, the Founder and former President of NameMedia, is involved in the management of as a member of its Board of Directors. Jeff has always believed in the power of descriptive domains and has played the role of matchmaker for these names with several emerging companies including,,,,,, and many others.

The event industry is competitive, and the event management software space has quite a few strong companies operating in it. I am sure that having a memorable name like is helpful in its endeavors. as a brand is far superior to Attendware, and I think it was a smart move to acquire this domain name while the company was still in it’s early stage.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (4)


    Don’t you own some event domains?

    February 6th, 2015 at 10:54 am

      Elliot Silver

      Yes, I own several, including and

      February 6th, 2015 at 11:05 am

    Scott Alliy

    This news speaks well for event industry and our own Hey isn’t this eventsindustrynews šŸ˜‰

    Have met Jeff and other Name Media guys. Good people.

    February 6th, 2015 at 1:40 pm

      Jeff Bennett

      Thanks Scott. Descriptive domains are very important in the brand building process. The event industry is very large. Lots of opportunities here for sure.

      In reply to Scott Alliy | February 7th, 2015 at 8:53 am

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