I read a story on USAToday.com about a new business that Amazon is reportedly developing. “Amazon.com is working on a new business called Pantry that will help it expand further into the giant consumer package goods market,” according to the USA Today article. There wasn’t really information about whether a business unit called Pantry would go under the Amazon umbrella, or if it would be a freestanding entity.
When you hear of a major company launching a new major business under a different brand name, you probably assume that the company has the exact match .com domain name to go along with it. As of right now, it appears that DigiMedia is the owner of the Pantry.com domain name, and it has owned this domain name for many years.
With or without the reported Amazon brand, Pantry.com is worth a lot of money due to its generic nature. DigiMedia owns a number of exceptional domain names. The company invests in domain names, develops its domain name assets, and it also funds ventures. The company has also sold a number of very high value domain names, including Endurance.com and Box.com (reportedly for nearly $1 million).
Now that the news about Pantry has been reported by many news outlets, it could put Amazon in a weaker negotiating position if it hasn’t already reached an agreement to buy or lease the domain name. Assuming the reports are even accurate, the company could be planning to launch Pantry under the Amazon branding. A Whois report shows that AmazonPantry.com has been registered under privacy at GoDaddy since October of this year, so it’s unclear who owns that domain name.
I’ll be keeping my eye on Pantry.com to see what happens.