The story of Bobbleheads.com is one of my favorite in the domain industry, and I have much respect for its founder Warren Royal, who built his company after purchasing the domain name at auction. Similarly, I have tremendous respect for Scott Day and Jay Champman, whose Digimedia has a fantastic portfolio of generic domain names, including FantasyFootball.com, Dress.com, Shops.com, Decorations.com, and many other domain names.
I just received a press release from Warren announcing that the company that owns and operates Bobbleheads.com has received an equity investment from Digimedia.
As the company continues to grow, develop new products, and has the need for holiday and other inventory, it becomes necessary to fuel this growth with significant capital. Digimedia knows domain name assets and can provide the capital to ensure growth without supply chain hiccups.
It’s a smart move for both parties, and knowing the principals behind both companies, I think it’s a very good match.
Press release below:
The company that owns and operates Bobbleheads.com has received an equity investment from Digimedia. Bobbleheads.com was founded in 2008 by internet entrepreneur Warren Royal with the objective of becoming the premier source of collectible bobblehead products in the world. In 2010, Bobbleheads.com and its parent Royal Bobbles LLC have achieved that goal, with its products being sold in museums, gift shops, catalogs, and online stores nationwide. The company also is one of the top sources of custom bobble heads, producing thousands of custom orders each year for consumers worldwide.
Digimedia, co-founded by domain pioneer Scott Day, owns and operates a portfolio of some of the most powerful domain names on the internet, including Recipes.com, Chairs.com, FantasyFootball.com, Decorations.com, and Jerky.com. The company’s ongoing goal and history of developing successful online businesses in association with these names are its hallmark.
Royal says, “When we decided that it was time to find an equity partner to join us in growing our business to the next level, there was no question that Digimedia was the best possible partner we could hope for. We recognized right away that their remarkable experience, technology, and business acumen would bring powerful benefits to our company. We are very proud to become their partners.”
Digimedia also felt that the partnership represented a powerful opportunity. “Bobbleheads.com’s progress is remarkable, especially in such a short period of time.” Digimedia president Jay Chapman said. “It was clear that the leadership, direction and vision of the company is very compatible with our own. We are excited about the synergies between our two companies in providing value and satisfaction to customers.”
Bobbleheads.com and its parent Royal Bobbles, LLC, are the internet’s premier source of collectible bobblehead products. Its products are featured in such prestigious and historic stores as the Library of Congress, Arlington National Cemetery, the Old South Meeting House, and the John Adams National Historic Park. They have also been featured on television shows such as “Meet the Press”, “The Today Show”, and “Glenn Beck”, and in magazines such as Kiplinger’s and Fast Company. Bobbleheads.com can be reached at 770-781-9850.
Founded in 1997, Digimedia.com, LP utilizes its simple yet powerful domain names to provide value for people on the World Wide Web. The company’s sites include Jerky.com, MovieReviews.com, and Dress.com. Digimedia develops these category-killing domain names in a variety of ways, using technology, services, information and partners to help each site visitor quickly get what he or she needs. Learn more at http://Digimedia.com.
Congratulations to both! Great partnership and project. Fred.
Very interested to know the details of this. I would hate to have someone else take a stake in one of my sites – though if he needs the cash he needs the cash. I’d rather take a loan, but Digimedia probably brings some nice expertise along with them….