In a blog post yesterday, WordPress announced its new “100-Year Plan.” The plan includes domain name registration, hosting, and support for 100 years. The cost is a staggering $38,000 for each plan.
WordPress created a video advertisement for this new service, and it’s clearly not targeting domain investors or domain name portfolio registrants:
I believe the longest time a domain name can be renewed is ten years out, so anyone who takes advantage of this offer will need to rely on WordPress (or a successor to WordPress) to continue renewing their domain name for decades.
Although I am not the target audience for this service, I wouldn’t trust anyone to renew my domain names for that long.
It’s like companies that give lifetime guarantees, after the profit goes away they go bankrupt and don’t have to keep any promises
I think this is a very dubious offering, perhaps false advertising. As you say the registry doesn’t offer this and the domain cannot be registered for that length of time. If wordpress went bankrupt it is likely the domain would eventually be left to expire.
N.B. Epik used to sell lifelong (infinite) domain name registrations.