In a blog post yesterday, WordPress announced its new “100-Year Plan.” The plan includes domain name registration, hosting, and support for 100 years. The cost is a staggering $38,000 for each plan.
WordPress created a video advertisement for this new service, and it’s clearly not targeting domain investors or domain name portfolio registrants:
I believe the longest time a domain name can be renewed is ten years out, so anyone who takes advantage of this offer will need to rely on WordPress (or a successor to WordPress) to continue renewing their domain name for decades.
Although I am not the target audience for this service, I wouldn’t trust anyone to renew my domain names for that long.