Video: .Club Reduces Pricing on Some of its Premium Inventory

Jeff Sass, CMO of the .Club registry, emailed me this morning to let me know the registry has made pricing adjustments to some of its registry-held .Club domain names. The registry shared a video to highlight some of the .Club domain names that had their retail prices reduced. In addition, Jeff shared the following information with me:

“Twice a year we make adjustments to our premium name inventory available at registrars around the world and we just released our latest update as noted on our blog. In order to make certain names available at registrars we had to lower their prices to fit within our authorized premium tiers. This means some names that were formerly in the “super premium” category are now available at very attractive prices, in many cases at $10,000 or less. Many of these names were previously only available at aftermarket platforms. “

I am not sure if these domain names have standard renewal rates or if the rates are higher based on the individual domain names. It’s always best to double check this information first. It might also be a good idea to try and lock in renewal rates for the foreseeable future (if possible) to ensure the renewal prices do not fluctuate much.

Here’s the .Club video highlighting some of the domain names that were recently repriced:

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Looks like a lot of names have halved, they probably have to keep discounting to try and keep numbers up given how things are going for ntlds.

    Look like they may be doing big promotions on fresh reges (in China?) as well as a result of heavy registration losses from April-June.

  2. “In order to make certain names available at registrars we had to lower their prices to fit within our authorized premium tiers.”

    Translation for people outside of marketing: Basically we kept a bunch of names for ourselves and labeled them “super premium” (whatever the hell that means) so we can inflate their prices and make some well deserved extra money. Problem is, these ungrateful punks were not buying into it and so we decided to lower the prices hoping we’ll get rid of at least a few of them now.

  3. If everyone just dropped the dot whatever or not registering the useless dot BS, the value of the dot com will rise and the demand of dot com will skyrocket.

    Another fake marketing fish and reel…

    • That’s why “.com warriors” like to slander new gTLDs. In my opinion, attacking other people’s rightful investments in hope of one’s own investments rise in value is selfish and unethical.

      • Trash talking about “slander” won’t help bad investment decisions Ethan. If you do badly (and you haven’t sold a single one) that is on you. Don’t go around blaming people who told you it was a bad idea.

        • Trash talking about the status of my new gTLD sale won’t change the fact that new gTLDs do sell. sold for $335,000 recently.

          When it comes to whether a TLD is “good”, it’s all in people’s minds. And I believe that, some people claim that new gTLDs are bad mainly because new gTLDs can affect their .com sales.

        • It doesn’t come down to what is people’s minds, it comes down to sales. New tld domainers have always thought these were good domains, that doesn’t mean they are good domains or that they’ll be able to sell any. 5 years in and sales volumes are falling not rising.

        • Anyway, there have been good new gTLDs sales, and that shows new gTLDs are still profitable. Think widely.

        • I would like to add that, at the moment, I think the most profitable new gTLDs domain names are 1-word rather than multi-word dot new gTLD.

  4. It’s true new gtld inquiry activity is down, as extensions are not coming out as hot as they were a few a week, and many are not spending money on marketing anymore like they used to. This has affected consumer awareness. Nothing to do with .com .gtld whatever, if you put your money in .com in 2014 you would be way ahead especially in the short, and one word domains.

    The GTLD’s are more, and more designed for registry owner operators with high premium renewal pricing, and constant price increases. It doesn’t make a lot of sense with low sell thru rates. Sure you will see the odd big sale, but for the most part, it is just endless renewals.


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