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Jeff Sass

.Club Registry Launches Marketplace


When I checked into NamesCon yesterday, I received a metal coin with a $100 credit for shopping at Later on last night, I received an email from .Club Registry CMO Jeff Sass to officially announce the launch of the domain name marketplace.

Explaining the genesis of, Jeff shared this with me:

"This is a logical expansion of the platform we launched at NamesCon last year. proved to the market that there is demand for premium names that can be paid for over time, a much more palatable model for small business and entrepreneur end-users. At we're expanding the inventory to include great, brandable, domains with other extensions, such as .Shop, .Miami, .Fit and more. GMO and MMX are already on board and we expect to announce other Registry partners soon."

I believe all of the listings will be from registry partners rather than individual domain investors seeking to sell their own new gTLD domain names. Of note, I was told all of the domain names listed for sale on → Read More

Jeff Sass to Speak at SFTA Event


Jeff Sass, Chief Marketing Officer of the .Club Registry, will be the featured guest speaker at tomorrow's South Florida Technology Alliance (SFTA) networking event. The event will be held tomorrow (April 25) from 5:30 pm – 8:30 pm at Funky Buddha in Ft. Lauderdale, Florida.

Here's what Jeff told me he will be speaking about:

A memorable and meaningful domain name is an essential part of your branding and marketing efforts, and there are more choices than ever before to get a great domain.
Learn why dropping vwls and making up words just to get a .com is a bad idea (sorry Flickr!)
Learn about the 1,000 new domain extensions and how they can help you grow your business and brand.
Learn about the hidden SEO benefits of keyword rich domain extensions

Jeff is scheduled to speak from 6:00 - 6:30, and that will be followed by two hours of networking. I presume Jeff will be sticking around to answer any questions and chat about .Club and/or domain names in general.

Registration for this event is (more…) → Read More

NamesCon Sponsor Spotlight on .Club


Dot ClubNamesCon 2017 is on track for another record-breaking year! People from all facets of the domain industry have already started networking on the NamesCon mobile app and are getting ready to head to Las Vegas in less than two weeks. Tickets are still available for purchase to those wishing to attend the largest domain name conference in the world. The conference is held at the Tropicana Hotel and Casino in Las Vegas from January 22-25, 2017.

We are running these interviews to introduce attendees to NamesCon sponsors, and to get to know the people behind the banners. Today's Spotlight interview is with  Jeffrey Sass, CMO at .CLUB Domains, LLC.

What is your company's mandate; what sets you apart?

Unlike many of the new domain extension registries, we are solely focused on one word, .CLUB, and from the beginning, we have approached things from the perspective of building a global brand that anyone with a passion can relate to. As a domain extension .CLUB is unique because its usage is truly global. The word "club," in English, is → Read More

Amazon Acquires 3 .Club Domain Names


Amazon has acquired three domain names from the .Club registry, matching generic brands the company operates. Amazon acquired Prime.Club, Alexa.Club, and Fire.Club. All three of these domain names were acquired for an undisclosed amount, and Amazon used its corporate registrar for the purchase.

Today is "Prime Day," at Amazon. The company is offering special deals to customers who are Prime members at Amazon. Prime.Club is being used by Amazon to forward traffic to the Amazon Prime Day landing page with special Prime Day deals. Alexa.Club currently forwards to the Amazon Alexa landing page, and Fire.Club currently forwards to the Amazon Fire landing page.

.Club Chief Marketing Officer Jeff Sass complemented Amazon on its (more…) → Read More

4.CN to Host No Reserve Numeric .Club Auction


According to a press release I received this morning,, a Chinese domain name auction platform and marketplace, will host an auction exclusively for .Club domain names. Jeff Sass, Chief Marketing Officer of .Club told me that "this is the first time has held an auction for a single new domain extension exclusively."

The auction contains 25 .Club domain names. All but one of the domain names are NN.Club (2 number) domain names. The one exception is 8.Club. The auctions will all be available for bidding via on March 7, and they will close between March 21-24. You can have a look at the inventory on the .Club registry website since they are not yet listed on

I was told that there are no reserve prices, so the domain names will sell to the highest bidder. In addition,  "these are all offered by the registry," Jeff told me.  I am not sure what the opening bid will be, but Jeff believes that it is the minimum auction bid. He will let me know when he finds out for certain.

To date, the .Club domain name → Read More

Goals for .Club in China This Year


Last week, Allegravita and the .Club registry announced that the two companies would continue to work together to continue creating inroads in the Chinese market in 2016. It seems that .Club has found success with its plans to bring .Club domain names to China, and I would imagine that the team at Allegravita has been helpful in this endeavor.

I always find it interesting to see what a company has planned for the new year as well as the goals it wishes to accomplish. I asked Simon Cousins from Allegravita and Jeff Sass and Colin Campbell from the .Club registry if they would be willing to share their goals for .Club in China in 2016. I think you will find it interesting, especially Colin's comments about domain name values.

Simon Cousins had this to say: (more…) → Read More

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