I still occasionally do outbound marketing to sell some of my domain names. When I am having a slow month or made a big purchase and want to drive revenue, I might spend some time looking for buyers for domain names I own.
A Google search is probably the most effective way to find prospective buyers, and I want to share a more specialized search that can be helpful in finding buyers.
When you use Google and search “inurl:[keyword keyword],” the results that are returned all have the keyword(s) in their url. For example, if I wanted to sell DomainInvesting.com and decided good prospects would be those who have “domain investing” within their url, I could search Google with this search term “inurl:domain investing” and any website with “domain-investing” or “domaininvesting” would be returned.
The reason this may be helpful is that businesses that focus on that keyword would likely have the keyword within the url. The top results could be the best prospective buyers for the exact match domain name.
One word of caution is that this search, like other searches, will likely show a ton of websites that would have no interest in the domain name. For instance, someone may have written an article called “Domain Investing Sucks,” or something along those lines, and if their url had “domain investing” in it, that would be returned.
Another tip for this type of search – don’t simply rely on the exact match keyword for the search. You might find other prospects who have “domain investor” or “domain name investing” in their url as well (keeping with the DomainInvesting.com example).
One final tip – be knowledgable about spamming laws when sending emails or making phone calls, and be respectful if you do contact prospective buyers. People who send emails are naturally intrusive and recipients are not always receptive or appreciative of the outbound effort.