I can’t even tell you the number of times I have heard people say something to the effect of ‘.App is the new .Mobi.’ The line of thinking, I assume, is that some people billed .mobi as the next big thing and a game changer, citing Google’s support of the .mobi registry. I think we all know what happened with .mobi domain names, which I hardly see anymore and certainly can’t recall seeing them used regularly.
Google operates the .App registry, and some people see this as a positive sign for the health and life of .App domain names. I have mixed feelings about this primarily because Google has always said the extension doesn’t really matter all that much and it would be strange to see them giving better rankings to websites that use a .App domain name. There is a push for SSL on websites, and all .App domain names are given SSLs, but if two competing apps have SSLs and one is on ExampleApp.com and the other uses Example.App, I don’t know if Google will give better treatment to the .App and potentially influence the value of having a .App domain name.
The aftermarket value of .App domain names is also another story, and that really remains to be seen as the market develops. I am sure there will be offers in the short-term and maybe some good deals as people try to get the .App domain names they didn’t get when priority and pre registrations opened. The long term success of .App is a different story and it remains to be seen. Judging by some of the comments in the .App domain name post, I think there are quite a few domain investors who believe in .App domain names, but the same could have been said about .Mobi as well.
Do you think .App is the new .Mobi as quite a few people have commented, or is it different this time? Feel free to share your thoughts in the comment section after casting your vote below: