Using to Compare EMDs

For the last few months, Bing has been asking people to use to see a side by side comparison of Bing and Google search results. The idea behind the marketing campaign is to get people to see that Bing’s results are more helpful than Google’s.

It’s a neat campaign, and although I don’t plan to switch from Google to Bing, I wanted to see how .com exact match domains (EMD) rank on Bing vs. Googles. For this comparison, I somewhat randomly chose 20 keyword terms (where the .com is developed) and shared the rank of that EMD on Google and Bing for the keyword if it is in the top 10. If not, in the top 10, I listed it is “NR” for no ranking. I did not count news, image, or local results. I always chose the left result so I could tell which is Bing and which is Google.

One reason I think this is interesting is that the search is done for the keyword at the exact same time from the same search location. Presumably, it doesn’t take my past searches into consideration as a normal search would, so theoretically, my search results shouldn’t be skewed by that. It’s also from the same location so local results should theoretically be similar.

Keep a couple important factors in mind when looking through the results of my test. When I checked to see if the EMD is developed, I did not review the content. If the EMD contains mostly copied content (ie doesn’t have unique content or isn’t a full on website), it will likely not rank well in either Google or Bing. The other thing to keep in mind is that this is a snapshot in time from whatever IP address their site uses. It might not be entirely replicable because of constant  algorithm  tweaks.

Below are my results:

  • Hotels: Google #1 vs. Bing #1
  • Car Insurance:  Google #NR vs. Bing #6
  • Used Cars: Google #6 vs. Bing #2
  • Wine: Google #1 vs. Bing #3
  • Movie Tickets: Google #1 vs. Bing #1
  • Pet Food: Google #NR vs. Bing #4
  • Candy: Google #NR vs. Bing #1
  • Halloween Costumes: Google #6 vs. Bing #1
  • SEO: Google #NR vs. Bing #2
  • Domain Names: Google #7 vs. Bing #4
  • Paris Hotels: Google #5 vs. Bing #NR
  • Down Pillows: Google #6 vs. Bing #2
  • Cheesecake: Google #NR vs. Bing #1
  • Foreclosure: Google #5 vs. Bing #1
  • Candles: Google #NR vs. Bing #1
  • Casino: Google #NR vs. Bing #3
  • Picture Frames: Google #1 vs. Bing  #1
  • American Flags: Google #3 vs. Bing #1
  • DUI Attorney:  Google #3 vs. Bing #4
  • Bobbleheads:  Google #1 vs. Bing #1

You are more than welcome to do the comparison and share where EMDs rank on Bing vs. Google in the comment area of this post.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. What happened to

    No matter how good you are, no matter how hard you try, Google will make sure nobody is the leader in any category so they have to pay for advertising.

    I’ve been saying it for over a decade, “Don’t build your business for Google”. As foolish as that sounds, you have no choice if you want no tethers.

    • @ Makon

      There is an algo and quality score for Adwords as well. So if your site doesn’t do well in Google’s search you’ll likely not do well with PPC (ridiculous CPC and lower ad position)

  2. Don’t end users buy keyword targetted dot com’s to avoid the google issue, just saying, it is a factor imo..and apparently rightfully so. I have done quite well getting keyword domains for clients and saving them if not hundred’s than millions in google ad fee’s. It pays to buy the best you can if you can, that is why the value is there for highly targeted names.

  3. Bing wins most of the searches for me. The problem with Google is it can easily be “gamed.” You have to click so many results to find the best stuff. Bing has potential.

  4. I hope Bing doesn’t charge to get the meaning of words . I have been using it a lot when I type letters on the internet …………

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