I am not a huge believer in domain name appraisals for a number of reasons. Not only is the domain name market dynamic, but every domain name is different and one small difference can make a domain name worth millions of dollars and another domain name worth significantly less (Sex.com vs. SXE.com for example). When people email me asking for a domain name appraisal referral, I typically tell them I don’t think appraisals are worth buying.
That being said, I occasionally reach out to business friends and colleagues to ask their opinion about a domain name I bought or about an offer I received on a domain name I own. Sometimes I want some reassurance from a third party or I want the opinion of someone I trust who doesn’t have a vested interest in the domain name. Like most people in the domain name space (I think), I have a tendency to “fall in love” with my own domain names, so getting a third party to share their insight can be helpful in setting my expectations.
I want to share an offer made by Uniregistry Market domain broker Darryl Lopes via Twitter yesterday evening:
— Darryl Lopes (@DarrylLopes) September 19, 2017
The first time I offered to give free appraisals several years ago turned out to be the last time because of the volume of submissions. I am not sure if Darryl will have the time to offer his appraisal of all domain name submissions, but it looks like he is trying to answer the people who are asking for his insight.
I don’t hold a ton of stock in domain name appraisals, either automated or individually done, but it can be helpful to get a third party’s perspective on the value of a domain name. It is very cool that Darryl made this offer yesterday.