When Uniregistry launched its Uniregistry Market, one of the biggest changes was its landing page designs. The new landing pages were devoid of graphic headers that showed images related to the PPC links, and there were some other major changes to the font and layout.
One of the first things I noticed was that the bright green offer bar at the top of landing pages was changed to blue. This seemed to be a bit counterproductive since the blue seems to blend into the rest of the landing page, and mentioning that the domain name may be available for sale is important for people who make a living selling domain names.
A couple of weeks ago, Frank Schilling, CEO of Uniregistry, reassured clients by saying that there was just a marginal difference in offers received since the change was made. In fact, he said “It was up marginally in the first week I’d say 3–5% .. “definitely” up tho week to week across the board.”
I was just checking on something, and I see that Uniregistry has brought back its bright green offer bar at the top of the page:
I would imagine that 3-5% is not all that statistically significant, especially in such a short period of time, so perhaps things changed a bit since he shared those comments with me. The change may have also been prompted by customer concerns about the less obvious blue bar. My guess is that it may be a test to see how performance varies with this color scheme.
Whatever the case is, it will be interesting to watch whether other changes are made to the landing pages.
I was wondering about the Google Search Bar on bottom of page…..is that revenue I share in too?
Was that always there?
yes .. that bar is mandatory, and was always there Paul.
Thanks. Just getting old and forgetful.
There is an enormous amount of testing going on at Uniregistry at the moment. The Uniregistry Market is an amazing machine and we are just beginning to understand how we can bring it to bear to do a better job for our customers. As this year progresses, we should start to see some other believers come forth to explain the power of this thing and how you can make this piece of software work for you.
We have never had this much focus or this size a team focus so religiously on our sales software. I’m very proud of the direction we’re going at Uniregistry.
Very happy here. Best hands on sales team in this space. If this weren’t around am sure Sedo and Afternic would be sticking it to domainers at 30% by now, with their lazy automated way of selling. They don’t pick up a phone and chase. Thank you, Frank.
Uniregistry also need a kind of auction and it is perfect…
thats why i transferred all my domains from Godaddy to Uniregistry
Looks garish but if it yields better results that’s all that matters.
Yes. Things are about to become even more interesting, with all of the things that are happening in the world wide web.