Unique Ad Buy – Bloomberg on Twitter

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Bloomberg on TwitterI was going through my spam email message folder this morning, when I found an email from a colleague asking for an opinion on Twitter user names. I don’t know why it got marked as spam, but it was in there. As you may or may not be aware, Google monetizes all Gmail emails with sponsored links, and I found one that was very interesting when reading this Twitter-related email.

As you can see in the image above, New York City Mayor Mike Bloomberg is encouraging people to follow his account on Twitter. Not only was Gmail detecting my location via IP address (New York City), but it could also tell that the email was related to Twitter, and it placed a targeted advertisement on top of the spam email.

Over the past several months, my wife an I have received a significant amount of mail from Bloomberg, who is looking to become elected for his third term. He has also taken to the airwaves, bought space in print media, and now is advertising on Adwords to encourage people to follow him on Twitter.

Although I find political advertising to be quite annoying, I think it’s cool to see this integrated marketing campaign.

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