A UDRP has been filed against the descriptive Hottie.com domain name at the World Intellectual Property Organization. the UDRP is WIPO case #D2016-1975. According to Urban Dictionary, a hottie is “A very attractive person; can be either male or female.” For instance, I regularly call my wife a “hottie.”
The Hottie.com domain name was created in September of 1997, making it 19 years old earlier this month. The domain name is registered under privacy at Uniregistry. From what I can see using DomainTools Historical Whois records, it looks like the domain name has been registered privately since late 2006.
Hottie.com is currently parked at Sedo where it shows adult-related links. In my opinion, adult or dating related content is what I would expect to find on Hottie.com. I would also imagine this might be the reason for privacy registration, although many people have it for other legitimate reasons.
The complainant in this case is a company called Easton Corp Pty Ltd. I did a Google search for the company name and “hottie” to see why the UDRP may have been filed, and I came across a website on Hottie.com.au where the T&C page mentions this company name. According to the company about us page, Hottie was founded in 2004, which is 8 years after the domain name was originally registered.
At least on the looks of it to me, the details appear similar to the Patricks.com UDRP, which was won by the respondant. In that case, a UDRP was filed by an Australia-based brand that operated on the same keyword .com.au domain name as the .com UDRP. In both cases, the .com domain names were created before the companies were created.
It doesn’t seem right to me that a company could take away an aged, well-known keyword .com domain name like this. A domain name like Hottie.com has significant value, and this is speculation on my part, but perhaps the UDRP was filed when an acquisition attempt was unsuccessful. I will be following along as this UDRP progresses and will share an update when a decision is rendered.
Update: According to UDRPSearch.com, the complaint was denied. The decision has not yet been publicly published, so I don’t have other details yet.