G Suite: Major Google Rebrand Without Domain Name


g-suite-google-logoYesterday afternoon, I received several emails from Google with an eye catching subject: [IMPORTANT] Introducing G Suite, formerly Google Apps. In the email Google said, “Today, we’re introducing a new name that better reflects this mission: G Suite.” The entire rebranding announcement can be found on a Google blog post.

Despite the wide use of this product and the clear importance of announcing this rebrand, it does not appear that Google acquired the matching GSuite.com domain name. As of right now, Google is using gsuite.google.com as the home page for its G Suite product. In my opinion, it would be wise for Google to acquire GSuite.com, especially considering the importance of the services in the G Suite portfolio.

According to DomainTools, the registrant of the GSuite.com domain name is owned by a company in North Carolina called Gilbarco, Inc. The domain name was created back in 1999, and Historical Whois Records show that the domain name has been owned by the same registrant since at least the earliest archived record in 2001 and likely since the domain name was created. At the time of publication, it does not appear that GSuite.com is resolving to a website.

I reached out to the registrant via email to ask if Google contacted the company about buying the domain name and/or if GSuite.com is for sale. If he replies to my email, I will update this article with any information I am able to share. Google doesn’t necessarily need to own this domain name, but I think it would be helpful if the company has it.


  1. Consistently the world’s worst domain strategy.

    Given the resources Google has at its fingertips – a virtually infinite budget and unprecedented access to information – it’s remarkable how resolutely inept Google has proven to be, time and time again, where domains are concerned.

    But that’s the problem. An infinite budget is a license to blunder. Complacency is divorced from consequences. So what if Google must pay $1 million instead of $1000. Money is no object.

    Plus, Google is insulated from the negative effects of not owning a domain. They can always bias search results in their favor. Ordinary companies emulating Google’s stupidity would not fare so well.

  2. Do you really think they need to have it ?

    They have tens of services ,but it serms that will fit better with alphabet ideology of using letters related to services, can be just easiet to categorize.

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