I was watching television this afternoon when I saw the most interesting domain name I have seen in a long time: AllYouNeedIsEcuador.Travel. Yes, that is a 5 word .Travel domain name being advertised by Ecuador’s Ministry of Tourism (Ministerio de Turismo del Ecuador).
Here’s a screenshot I took of the url being advertised on TV:
When you visit AllYouNeedIsEcuador.Travel, you are automatically forwarded to the Ecuador.Travel website. This website has a ton of information about Ecuador and visiting Ecuador.
I am wondering if the call to action domain name was created specifically for this direct response campaign or if it expands beyond it. On the bottom of the Ecuador.Travel website, you can see the All You Need is Ecuador .Travel logo. Interestingly, this type of call to action domain name may lead people to Ecuador.Travel anyway if they interpret it as: “All you need is Ecuador.Travel.”
I have never been to Ecuador, but the Galapagos Islands are on my list of places to visit in the near future.