Just co-brokered sale of True(.)com for $350,000 with Negar Hajikhani! Congrats to buyer and seller!
— dave evanson (@SedoDaveEvanson) January 27, 2014
On Twitter this morning, Sedo broker Dave Evanson reported that he and Negar Hajikhani co-brokered the sale of True.com, and the buyer and new registrant is TrueCar.com, a car pricing and comparison website. True.com was purchased for $350,000 in an all cash deal. I understand that Sedo became the brokerage of record approximately one month ago, and the domain name was purchased for the asking price set by the seller.
After Sedo was able to secure this exclusive listing, Dave Evanson approached TrueCar.com about the opportunity to purchase True.com. According to Dave, “I saw their TV commercials for truecar.com and I knew it was a perfect fit.” For the time being, True.com is being used as a landing page and there’s a message that seems to indicate that the domain name will be used in conjunction with the TrueCar website, but it seems like they are going to continue with the current branding for the company.
Prior to the sale, True.com was used as a dating website. Prior to that, the domain name appears to have been owned by a company called True Systems. You can see how the website looked over the years by visiting Archive.org and clicking the various entries.
TrueCar was founded in 2005. According to a December 12, 2013 report on DowJones.com, the company recently received an investment of $30 million from Paul Allen’s Vulcan Capital. According to the company’s entry in CrunchBase, TrueCar had received other rounds of funding over the years, including a $200 million investment back in 2011.
Kudos to Dave for knowing who to approach at the company because sometimes getting in the door and getting the deal in front of a decision maker is the most difficult aspect of a transaction like this. Also, kudos to TrueCar for acquiring an exceptional domain name. Not only should this name have value to them, but it’s a valuable asset to own.
Domain Gang was the first to blog report the sale.