The .NYC registry management team retweeted a tweet from New York City Mayor Bill de Blasio who was encouraging people to visit a city website for more information about registering to vote. The tweet was off interest to me because the website the Mayor referenced is found on a .NYC domain name – Voting.NYC:
ATTENTION NEW YORK CITY: the deadline to change parties before the New York Primary is THIS FRIDAY.
— Mayor Bill de Blasio (@NYCMayor) February 12, 2020
The City of New York has a relationship with Neustar, which manages the .NYC extension. The City uses the NYC.gov domain name for its official website, so it is interesting that NYC is also using .NYC domain names for official business like this.
From what I can tell, it looks like Voting.NYC is a simple one page lander with informational links to other websites. It would seem this is more of a marketing landing page than anything, so it’s interesting they chose to use the .NYC domain name for this purpose. Because the city government website is on a .gov domain name operated by the US federal government, they probably wouldn’t have an easy time getting a simple and memorable domain name like this one. I also think Voting.NYC is better than NYCVoting.gov. NYCVoting.com is registered but does not have an active website.
From a domain investment point of view, it’s certainly positive that the government pretty much endorses and promotes .NYC domain names by using them. There are 173 .NYC sales in NameBio, and I believe quite a few of them were from .NYC registry auctions.