In a tweet sent yesterday afternoon and shared with me by a couple of different people, New York City’s official Twitter account shared a link to a humorous website that is utilizing a .NYC domain name: BillyNeverIdles.NYC. It’s a pun based off the name of musician Billy Idol, and the campaign stars Billy Idol:
— City of New York (@nycgov) February 27, 2020
BillyNeverIdles.NYC is a creative marketing url being used as a forwarder to an official page within the City’s NYC.gov website. The .NYC domain name usage is being marketed in conjunction with the #BillyNeverIdles hashtag to make people aware of the issue of car and truck idling. As someone who lived in Manhattan for ten years, I agree that it’s an annoyance and am glad the City is raising awareness about it.
Here’s a video shared on the website: