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Mike Robertson

Changes Coming to Fabulous

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At the end of October, I reported that Directnic acquired Fabulous. Mike Robertson, who previously worked at Fabulous for a number of years, will be working with both companies going forward. When the news was announced, Mike let me know that Fabulous was going to undergo a website and infrastructure update, adding functionality and giving customers a better user experience.

This afternoon, Fabulous sent out an email to customers announcing some of the changes that will be forthcoming:


  • 24 Hour Support

  • Phone Support

  • Live Chat

  • New Site Design

  • Improved 2 Factor Authentication

  • Payment with Digital Currency

  • 41 Day Renewal Period - with no extra fee!


These changes are expected to be implemented in Q1 2018 - so sometime in the next three months.

I am an occasional (more…) → Read More


Directnic Acquires Fabulous

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A little over a month ago, Konstantinos reported that Mike Robertson had returned to Fabulous. Mike worked at Fabulous for nearly nine years, and he departed the company in 2011, later taking on his current role as Business Development Director at Directnic in 2014. From what I understand, the Fabulous / Mike Robertson news was prematurely sent out, and now we know why.

According to a press release I received, Directnic has acquired Fabulous from Dark Blue Sea. I understand the deal includes the Fabulous domain name registrar, parking service, a large domain portfolio, and other intellectual property. Terms of the acquisition were not shared.

Fabulous is a well-liked domain registrar based in Australia, and it has been a favorite for domain investors over the years. From my vantagepoint, the popularity of Fabulous waned over the last few years, and there have been some key departures during that time, including Mike as well as Evergreen's Jen Sale, among others. I think Fabulous has retained its reputation as a customer-focused → Read More


Mike Robertson Hired By DNC Holdings

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This morning, DNC Holdings, Inc. announced that Mike Robertson was hired by the company as its Business Development Director. Mike Robertson is the co-founder of DomainGuardians.com, and he and co-founder Jen Sale recently brokered the million dollar BTC.com deal. Mike is also known by many in the domain space after working in a business development role at Fabulous.

This news comes shortly after the company announced that domain industry veteran Kellie Peterson was promoted to company President from her role as Chief Strategy Officer of DNC Holdings.    In case you aren't familiar with DNC Holdings, it is the company that operates Directnic, a domain registrar and hosting company.

In his new role with the company, Mike will be working with Directnic, DomainApps, and other company projects. Mike will be relocating to DNC Holdings' Tampa, Florida office from his native Australia.

The press release announcing the news is below:

(more…) → Read More


Domain Industry Veterans Launch Domain Guardians

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domain guardiansA few weeks ago, I learned that Fabulous employees Mike Robertson and Jen Sale had announced their resignations from the company, and they hinted that the two of them had something big in the works.

I received a press release announcing the pair's new venture, and I was surprised to see some others involved in this exciting project.  Domain Guardians is a new domain registrar that is going to officially launch during the ICANN conference in a couple of weeks, and it involves Mike Robertson, Jen Sale, Bill Vanderent, Adam Strong and Paul Keating.

This is not going to be your standard domain registrar though. The company will offer "domain estate planning and management services to domain professionals." Estate planning specifically for domain investors is something that has been discussed by many (including me), but I don't believe there are any companies offering these services.

I spoke with Adam Strong, and he mentioned that a health scare  about 5 years ago focused his attention to this issue.

"The concept has been one → Read More