Mike Robertson Hired By DNC Holdings

This morning, DNC Holdings, Inc. announced that Mike Robertson was hired by the company as its Business Development Director. Mike Robertson is the co-founder of DomainGuardians.com, and he and co-founder Jen Sale recently brokered the million dollar BTC.com deal. Mike is also known by many in the domain space after working in a business development role at Fabulous.

This news comes shortly after the company announced that domain industry veteran Kellie Peterson was promoted to company President from her role as Chief Strategy Officer of DNC Holdings.    In case you aren’t familiar with DNC Holdings, it is the company that operates Directnic, a domain registrar and hosting company.

In his new role with the company, Mike will be working with Directnic, DomainApps, and other company projects. Mike will be relocating to DNC Holdings’ Tampa, Florida office from his native Australia.

The press release announcing the news is below:

Tampa, FL – October 1, 2014 – DNC Holdings, Inc. announced today Mike Robertson is joining the Tampa office as Business Development Director. Robertson will be heading up activities for aftermarket, monetization and account management programs.

Before joining DNC Holdings, Inc. Robertson founded DomainGuardians.com with long-time coworker and business partner, Jen Sale. Recently DomainGuardians.com successfully brokered the sale of BTC.com to GAWMiners for $1M USD. Prior to founding DomainGuardians.com, Robertson was noted for his professionalism in his role as Business Development Executive at Dark Blue Sea and their registrar, Fabulous.com.

“Obviously, we know Mike’s abilities in managing a portfolio and brokering high value domain names.” Kellie Peterson, President of DNC Holdings, Inc. “We also have great faith in his ability to turn up new business opportunities for us. With our recent work to update and reinforce our technology, our next step is investing in our people and Mike is a great investment for us.”

“Having spoken with Kellie Peterson earlier this year, I know they have some pretty cool stuff that they’re looking to roll out soon. So when the opportunity to join the team presented itself, I jumped at the chance.” Commented Robertson. “I see it as a great way to challenge myself both professionally and personally. I’m looking forward to working with the DNC team in Tampa and helping them bring a fresh new brand to market soon.”

DNC Holdings, Inc.’s Directnic.com has been a top-thirty domain name registrar since 2000. DNC Holdings Inc. offers web hosting, domain name registration and related services to small businesses and organizations across the globe.


DNC Holdings, Inc. is the parent company of Directnic.com. Directnic.com is an ICANN accredited domain name registration and small business web hosting company. Directnic.com offers small businesses great domain name options and a range of products and services to build, market and manage their businesses online. Visit https://www.directnic.com for more information.


Kellie Peterson

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Thanks for covering this Elliot. I’m excited to be joining the DNC team in Tampa and can’t wait to start this new challenge.

    Cheers for the kind words Jeff, Vincent and Raj.

    On a side note, I’ve been asked a number of times (privately) now, so thought I should address it here; What does this mean for DomainGuardians.com?

    I will still remain a shareholder and director of the company, however, I’m temporarily taking a step back from the day-to-day operations, leaving Jen Sale at the helm. I’ll also advise and consult where and when time permits.
    – See more at: http://domainnamewire.com/2014/09/25/mike-robertson-directnic/#sthash.Il04vmPR.dpuf

Leave a Reply

Recent Posts

Hilco Digital Assets Announces $10m Investment in Squadhelp

Squadhelp has become a leading brand naming marketplace, connecting business owners and entrepreneurs with domain names listed for sales on its platform. Led by...

Questions Related to Uni —> Afternic Parking Migration

If you are a Uniregistry customer, you most likely received an email explaining the upcoming migration of the Uniregistry Market and parking platform to...

Some Uni-Registered New gTLDs Will be Transferred to 1API

I received an email from Uni (formerly Uniregistry) that I initially thought was a Whois verification email and almost ignored. It was, in fact,...

Advice and Resources for a Newbie Domain Investor

Someone reached out to me on Twitter seeking advice for selling domain names. In a short tweet thread, I shared a few thoughts and...

AI.com Now Forwarding to ChatGPT Website

Early this morning, Andy Booth tweeted about AI.com, asking if the domain name was acquired by ChatGPT. Andy presumably asked because the AI.com domain...