Directnic Acquires Fabulous

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A little over a month ago, Konstantinos reported that Mike Robertson had returned to Fabulous. Mike worked at Fabulous for nearly nine years, and he departed the company in 2011, later taking on his current role as Business Development Director at Directnic in 2014. From what I understand, the Fabulous / Mike Robertson news was prematurely sent out, and now we know why.

According to a press release I received, Directnic has acquired Fabulous from Dark Blue Sea. I understand the deal includes the Fabulous domain name registrar, parking service, a large domain portfolio, and other intellectual property. Terms of the acquisition were not shared.

Fabulous is a well-liked domain registrar based in Australia, and it has been a favorite for domain investors over the years. From my vantagepoint, the popularity of Fabulous waned over the last few years, and there have been some key departures during that time, including Mike as well as Evergreen’s Jen Sale, among others. I think Fabulous has retained its reputation as a customer-focused registrar over the years.

Mike told me that Directnic and Fabulous will continue to operate as separate brands, as they both service a different audience. Fabulous will undergo a website and infrastructure update to add some new functionality and improve the user experience. Mike’s title will remain the same – Director of Business Development for both Directnic and Fabulous. He will be involved with high level account management and partner relationships.

Here is the press release I received:

Directnic, a provider of domain names and other Internet services, announces that it has signed a definitive agreement to acquire domain name registrar Fabulous.com from Dark Blue Sea Pty. Limited. The transaction is expected to close later today.

“For years, Fabulous and Directnic have been two leading domain registrars each with their own market focus one serving businesses and the other serving domain investors. This acquisition provides a very complementary fit for each business.” said Rob Alfonso, Directnics’ Chief Operating Officer. “The acquisition keeps Fabulous customers well valued, well served and creates tremendous opportunities for each business through efficiency and scale.”

Mike Robertson, Directnics’ Director of Business Development said “I look forward to being part of the Fabulous.com team again. I dedicated close to 9 years growing the Fabulous brand, a brand I still love and am excited to develop further. We have some great things planned for the future. Most of all we are committed to providing our clients with the best service and tools, to ensure the success of their domain name business.”

About Directnic
Directnic is a provider of domain names registration and other Internet services. AdsSquared (adssquared.com) provides domain parking and monetization services.

Dotology (dotology.com) is an ICANN accredited registrar dedicated to providing amazing service at reasonable prices for small businesses and other organizations. More information can be found on the corporate website (dnc.io).

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