Some of my GoDaddy Auction Buys

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I look at most of my GoDaddy Auction buys as a means of adding inventory to my portfolio. What I mean is that I don’t typically acquire gems from GoDaddy Auctions that I plan to keep until I get the right offer. They are names I can generally buy inexpensively – from around $20/each to $2k +/-. I spend more when necessary, but the idea is that I will price the names I buy anywhere from around $1k to the low five figures, depending on the name, and then regularly sell enough of these names to make the effort worthwhile.

I thought I would share 25 domain names I have acquired via GoDaddy Auctions in approximately the last 6 months. I regularly read comments and forum posts about how companies with API access are winning everything, but I don’t really agree with that assessment. Quite a few of the $50 or less domain names were closeout buys or only had one bidder.

Some of these domain names may never sell and others will sell for a nice ROI. Almost all are listed on GoDaddy/Afternic with a reasonable buy it now price. I don’t think there are any gems on the list, but I do think a decent percentage will profitably sell in the next 5 years:

$50 or less:

  • ExteriorBeauty.com
  • RewardBooster.com
  • ChildrensOutfitters.com
  • ChaseTheThrill.com
  • BarcelonaBlog.com
  • ItsCurrent.com
  • FirstRevolution.com
  • BetterPlanners.com
  • HighImpacts.com
  • AvalancheBeacon.com
  • AlternativeSpin.com
  • BankFromHome.com
  • MomSavers.com
  • PoweringEverything.com
  • ExplorePortland.com

$50 – $150:

  • YouSimply.com
  • UltraDefender.com
  • GrillMedics.com
  • CompleteResults.com
  • ThinkConservative.com

$150+

  • Russet.com
  • BocaChica.com
  • Generates.com
  • DiscoverBarcelona.com
  • MekongRiver.com

22 COMMENTS

    • Or I could keep on doing both. Why would it have to be one or the other?

      There have been several buys in the last year that have already been sold.

      • Case in point, I bought VirginGorda for $1,590 via GoDaddy Auctions late last year and sold it for five figures last month.

  1. When I first started reading your blog many years I started at page one of your blog. I read that back then you would deal in lower value names but as I advanced in pages I noticed you stopped dealing in lower value names. Is this something new that you have come back to in the last couple of years?

    • Good question.

      I have always bought names at auction (mostly NameJet), but I am probably buying more now than before because I have had decent luck selling them profitably. When I am able to buy names for $50 or less on GoDaddy, it feels like a better deal than buying on NameJet for $70 for similar quality names.

      With the ease of listing on Afternic with BIN prices and the exposure given to these names by GoDaddy, I have been buying more of the inventory types of names lately. I still spend much, much less on auction inventory than on private buys each year. For instance, I probably spent more buying HappyEnding.com privately a couple of weeks ago than I have spent on all auctions in the last several months.

      I have never discussed my strategy with auction buys (and don’t plan to either) because the auctions are very competitive.

    • I still don’t really deal with anything below $1k. On the cheap $988 types of names, I only do those deals via fast transfer so it’s not really much work beyond setting the prices and setting up forwarding.

    • I think there is a misconception that HugeDomains is buying everything of value or bidding up other buyers who bid before a name goes to closeout, and I disagree. Yes, they are buying and bidding on many names but it’s definitely not everything of value.

      These aren’t *great* names, but they are the types of names I have sold for a nice return on a regular enough basis to spend the time and money on them.

  2. I have had my best luck on godaddy auctions as well, but i focus on the lower end, buy for less than $150.00, retail back out for less than $2k. Seems to be working for me so far.

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