RX.com Sold via Sedo for $1 Million

Sedo’s senior domain broker Dave Evanson reported that RX.com was sold via Sedo for $1 million. I believe Dave was the sole broker on this deal:

This million dollar sale will the the third largest publicly reported domain name sale of the year behind the $30 million sale of Voice.com and $3 million sale of California.com. It is the largest publicly reported sale of the year transacted via Sedo, ahead of the company’s sale of Links.com earlier this year.

It appears the buyer of RX.com has not yet taken possession of the domain name, so the buyer is not known at this time. Because Dave tweeted about the sale, I am pretty sure it is safe to assume that the buyer paid for the domain name and the domain name transfer is pending. RX.com is currently registered to the Sedo transfer account, so the buyer may be revealed soon if Whois privacy is not enabled.

If I learn more about this deal, I will share an update.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


      • RX stands for medical prescription. I know there are a lot of legal online pharmacies. Also a lot of pharmacy coupon & discount sites too. Would have thought the combination of a 2 letter domain along with it being in the medical field, would have made it a little more valuable.

        • I assume Dave contacted companies he thought would have an interest. It’s a highly regulated field and maybe a generic name (like RX.cpm) in this field isn’t as desired. I really don’t know.

          All I can assume is Dave contacted the companies he thought would be most interested, the $1m offer was the best received, and the seller agreed to sell it.

        • Dave knows what he’s doing. And $1 million dollars is still a lot of money. Who knows what the seller originally paid for it. Could have been a big payday/enough to retire. Obviously they thought it was a fair enough price to accept.

      • And not just any “two letters,” but one of the most commercially valuable set of two letters you could possibly even imagine.


        And see my “imho” after I post it below.

    • We’ve had some good fights over these many months Snoopy, and some not so good, but it’s kibbles and kumbya time here.

  1. My opinion is that average LL .com names are trading in the high six figure range (disregarding specific meanings, words, or acronyms), so the RX=pharma/med meaning was worth a small premium.

    • “Small premium” only, ay? And you are going to revert to thinking and speaking in terms of residential real estate markets with things like “average LL .com names are trading in the high six figure range”? Wow. I had more to add, but I know it might be upsetting so for now I’m not going to. I will mention, however, that I have come to doubt you even consciously realize what you are doing sometimes.

      Do you want to know why there is SO MUCH cognitive dissonance with others in this thread, however? Because that’s exactly the RX the doctor ordered for a sale announcement like this and the only normal thing possible.

      Interesting coincidence, I kid you not: my intention was to reach the end of the comments here and also add one that begins with a declaration that it’s “my opinion.”

    • I get what you are saying, it probably is the case that there is few obvious endusers. Still it seems firmly a wholesale price.

      • There are many obvious end users. Don’t go all backpedaling now that yours truly gave you some love up above. I just used one of the many obvious end users days ago, and days before that.

        • Well Snoopy, ask Todd above, Steve below, the one who said “Not many two letter domains get better than this one,” or figure it out yourself. And I’ve changed my mind, there will be no kibbles for you tonight after all.

        • Just saying there is endusers doesn’t mean there actually is companies keen to buy this. Sometimes a name can look amazing but really isn’t something with a lot of interest. When Elliot sad “a small premium” a lot of names do fall into that category and the comments ring true when he said it.

          Who is the bang on buyer for this name John? Doesn’t tell me it is some random pharma company because that is BS.

        • One other comment, the market for keyword names is weak and I think that is why the drug meaning now only adds a “small premium”. This might have got a couple of million wholesale 10-15 years ago when the meaning may have added a very large premium.

  2. My humble opinion:

    It’s not for nothing there is so much “cognitive dissonance” evident in this thread – because this jubilant announcement is another in a long line of bs propaganda undervalued domain sale announcements I have seen before. And to my recollection, pretty much every single quoted announcement I have ever seen attributed to this apparently popular Dave Evanson person, whom I don’t doubt a number of well known domainers have probably even socialized with at various events and consider themselves “friends” with, has been exactly that as well. And wait, there’s more: I would have to check my records to make sure, but I’m pretty sure I had a personal exchange with this exact same guy myself a number of years ago about pricing a domain, and it went exactly this way too, including even with some rather heavy handed words from him to hammer it down. If I find out it wasn’t him after checking, however, then I will come back here to clarify that, but it was someone with Sedo and I’m pretty sure it was him.

    Why do I not care about “winning friends and influencing people” with Sedo here now? Because for one thing, the cause of “truth in domaining” affects the market and affects us all. And I’ll also say it here now for the first time ever I believe: my humble opinion is (and was) also that many years ago before Sedo was even as big and famous as now, though they were already fairly big and famous, they literally tried to steal a domain they were supposedly brokering and I was in the process of buying, an incredibly good and valuable domain that people loved so much they were even discussing over at one of the forums, and which I was fortunate enough to be buying from someone far below what it was worth for various reasons. (Ironically, the guy became successful, famous and has appeared on TV a number of times since.) Thankfully and fortunately I was able to complete the deal outside of Sedo given how it was strangely and inexplicably (not) going and encountering strange and inexplicable blockage and detour and was consequently greatly at risk of falling through with Sedo, however. Think about it. Yeah, I know, some people don’t even want to hear such unpleasant things about a bright luminous part of the domain investing cyberscape like that. I wouldn’t even say anything either, but this bs celebratory announcement that does nothing but harm us all is the last straw for me I guess.

    And that concludes my humble opinion on the matter. Thanks for reading.

  3. What an amazing deal for the buyer.
    Buyer most likely a domainer or medicinal weed seller (and if so, what a steal).
    But I never question a seller’s reason for accepting below market value for an asset, as you never know the circumstances of the seller: health, financial, marital, family, legal
    Not many two letter domains get better than this one. FB (that was luck and opportunity for the seller), We, Me, and maybe a few others. After Voice.com goes for 30 million, this one, RX.com for a million, really brings you back down to cold earth.

    • Some great points well said there, Steve. The weed angle alone is priceless – including for recreational (and for the record I only support medical and not recreational). Yes I wouldn’t blame a seller either – life happens, or one may not know enough while the other does. This whole travesty reminds me of how low LA.com sold and how some were towing the “good sale” party line for that one too, but this may be much worse even.

  4. @John
    I concur, for the most part.
    When I first saw the sale on Namebio, I thought it was 10 million USD, which seemed appropriate. But again, I don’t know the circumstances. Did the seller need to raise or acquire 1 million USD in a matter of days, due to some life-changing event or upheaval? If so, that explains it. Maybe Dave got on the horn to a prospect and closed the deal in minutes to liquidate the asset.
    Have I had seller’s remorse with domains? yes, several times, so I can’t make judgements. Of course I would love to hear what other brokers believe they could have gotten for RX.com,

    • Just looking at some stats, 93 cent top bid with very low competition score of 0.18 suggesting very few bidders for such a known term. I think things are becoming clearer on this, seems like the term is hard to make money on.

  5. Unfortunately, many people “tow the line” so as not to upset key persons in the domain industry. And Dave is the lead premium broker at Sedo, which also is a major force in the industry. And by no means can we fault Dave, as the seller accepted the offer. Dave has a pretty stellar record in selling premium domains. I’ve never worked with him, but it’s obvious he’s got a solid rolodex and has the skills to close deals, based on dozens if not hundreds of reported sales on DNJ over the years, Medical and RX marijuana dispensaries/groups are experiencing explosive growth, with investment monies pouring in and with extensive cash reserves, RX.com for marketing and branding purposes would add cred and “RX leader” to one of these companies. We’ll see if there’s an NDA or if all can be revealed.

  6. Could be a crypto buyer as well, with the “x” standing for Exchange.

    As to the price, I think it’s simply a matter of supply and demand. To those who think it went for far too little: why didn’t you buy it and flip it?

  7. No, it would to easier to purchase the domain if I had millions of dollars. Unfortunately, with mortgages and Ivy League and Stanford tuitions to pay for my kids, this is not possible. I’m definitely not a domain baron by any means – my seats at Fenway are not behind the dugout or over the Green Monster. I’m just a beer guy in a T-shirt.


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