Sold for €700,000 via Sedo

Yesterday afternoon, Sedo reported the €700,000 sale of At today’s exchange rate, the sale is just shy of $800,000 USD (approximately $796,610), making it one of the largest public domain name sales of the year to date. It also appears to be the largest sale of the year for Sedo, not including any unreported private sales.

The tweet promoting the sale stated that this was the “most expensive fixed price domain sale yet!” I presume this means the buyer used the buy it now option from Sedo’s marketplace and it was the largest sale in this manner to have transacted via Sedo rather than a brokered domain name sale:

The Whois information for shows the domain name is registered under privacy proxy at Uniregistry. When I visited this morning, I was forwarded to I could not find much information about this company.

Before its sale, appears to have been owned by a registrant in Switzerland. In looking through my email records, it appears this domain name had been listed for sale several years ago. I see a few emails mentioning the domain name was for sale. In looking at NameBio, I do not see any other public sales history for this domain name.

Once Ron Jackson charts this sale on DNJournal, it will rank as the fifth largest publicly reported domain name sale of 2019 (unless another sale beats it this week). It will rank above the $600,000 sale of and below the $900,000 sale of

For those who may have missed out on, Sedo broker Dave Evanson announced he is brokering the sale of

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Nice deal, can’t say forwarding is an upgrade but it is a great buy.

    The singular is a lot better than

  2. Smart move by the buyer. The fact that the seller had paid Sedo for their appraisal indicates the person’s not really confident as a seller. Could have asked more otherwise. Maybe the news had its impact as well, they decided to act before something changes.

    • Interesting, the previous owner “richrf” had been trying to sell it for a decade or more, constant auctions etc, I wonder what he eventually got for it.

  3. Elliot, I predict you’ll get a bigtime sale for in the near future — these key one word .com domains are becoming priceless assets.

  4. Can some top domain experts explain me how a simple business model of able to afford this price tag and why it is worth for one word?
    I understand value of big keywords and have sold couple with high 5 figures but high six figures, wow look like i am underestimating this industry, need to learn a lot.
    Look like i should develop!

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