At the end of May, I noticed that the Voice.com domain name had transferred to GoDaddy under privacy proxy. I wondered if MicroStrategy had sold the domain name, and it was later learned that it had been acquired by a startup called Block.One. The company announced that Voice would become “a blockchain-based social media application.” Voice.com is clearly a valuable domain name, and today we learned just how much it cost to acquire it.
According to a press release published by MicroStrategy (a publicly traded company), Voice.com was sold for $30 million (in cash). This is easily the largest domain name sale of the year and likely the largest publicly reported (cash) domain name sale of all time, as recorded and reported by DNJournal. This list does not include domain names that were sold with actives businesses or websites.
MicroStrategy announced that the deal was “facilitated by GoDaddy,” so this is probably a pretty nice payday for the company.
MicroStrategy still owns a small portfolio of exceptional domain names, including Strategy.com, Alert.com, Hope.com, Wisdom.com, Courage.com, and quite a few other one word .com domain names. With this $30 million cash deal on the books, companies looking to buy one of MicroStrategy’s domain names will have an idea of how much it will take to get a deal done.
Update: GoDaddy Aftermarket VP Paul Nicks confirmed the deal via Twitter this afternoon and offered some comments about it:
We’re happy to have brokered this sale via our Domain Broker Service. MicroStrategy was a great seller to deal with, but this would not have happened without https://t.co/bJ26hXqign understanding the real value of a killer domain. https://t.co/jOg4iffpUF
— Paul Nicks (@PaulENicks) June 18, 2019
Update #2: For anyone who might doubt the veracity of this deal, MicroStrategy published its report with the SEC.
Here’s the press release announcing the deal:
MicroStrategy Sells Voice.com Domain Name for $30 Million
Additional Ultra-Premium Domain Names Available for Strategic Transactions
TYSONS CORNER, Va.–(BUSINESS WIRE)–MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise analytics and mobility software, today announced that it has sold the Voice.com domain name for $30 million in cash in a transaction facilitated by GoDaddy and consummated on May 30, 2019. The domain name has subsequently been used by Block.one to launch its new blockchain-based social media platform called Voice.
“Block.one has made a smart strategic decision in choosing Voice.com to be the internet domain name for its new social media platform. The word ‘voice’ is simple and universally understood. It’s also ubiquitous ― as a search term, it returns billions of results on the internet. An ultra-premium domain name like Voice.com can help a company achieve instant brand recognition, ignite a business, and massively accelerate value creation,” said Marge Breya, Senior Executive Vice President and Chief Marketing Officer, MicroStrategy Incorporated.
“MicroStrategy holds more than a dozen evocative and powerful domain names. While our focus continues to be on our core analytics and mobility business, we are open to leveraging these domain names in equity or other strategic transactions with well-funded parties,” added Ms. Breya.
Additional ultra-premium domain names held by MicroStrategy include:
Wisdom.com Strategy.com Speaker.com
Alert.com Hope.com Courage.com
Glory.com iDream.com Mike.com
William.com Arthur.com Frank.com
Emma.com Usher.com Michael.com
To learn more about these domain names, please visit www.microstrategy.com/domains.
About MicroStrategy Incorporated
MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise analytics and mobility software and services. Our mission is to make every enterprise a more Intelligent Enterprise™. MicroStrategy 2019™ delivers modern analytics on an open, comprehensive enterprise platform designed to drive business results with Federated Analytics, Transformational Mobility, and HyperIntelligence™. To learn more, visit MicroStrategy online, and follow us on LinkedIn, Twitter, and Facebook.
MicroStrategy, Intelligent Enterprise, MicroStrategy 2019, and HyperIntelligence are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.