Another large sale will be added to the 2019 domain name sales reports at DNJournal and NameBio. Results.com was sold for $264,000 in December of 2019. The domain name was brokered by Sedo Senior Broker Dave Evanson, and although Dave nor Sedo reported the sale publicly, Dave confirmed that he brokered the sale of the domain name. As you can see, a business has already been launched on the Results.com domain name.
To learn more about this acquisition, I chatted via email with Benjamin Lode, Managing Director and Co-Founder of Results.com. I was told the company had been thinking about acquiring Results.com since October of 2019, and they were able to acquire the domain name by December.
Here’s what Benjamin told me about why the company spent $264k to buy this domain name:
“The reason for spending so much money (even though I think it is pretty cheap for such a domain) was branding. We’re planning to release our Software Review and Comparison Website in 2020 and don’t want to be just one of many comparison Websites out there – therefore, you need a name everybody remembers.
We’re striving for high-quality reviews and have zero tolerance for fake reviews — something not everybody in the industry is doing.”
I agree with Benjamin that $264,000 for Results.com is a pretty great deal for the buyer. In looking through my emails, I can see that Dave Evanson had been working on selling Results.com for several months in 2019. I can also see the domain name listed for sale with another broker back in 2007 with a mid six figure price tag. Some names like Results.com are exceptional, but that huge offer never gets closed. A domain registrant can either continue waiting it out or sell for the best offer achieved within a set time period.
Once this $264,000 sale is confirmed by Ron Jackson, it will become one of the top 25 publicly reported domain name sale of 2019. It will rank just about the $250,000 sales of Taxes.com and Cumberland.com, and it will rank just below the $270,000 sale of PFF.com.