When I receive an offer to buy a domain name through one of my landing page inquiry forms, I reply to the offer with a stock email that changes depending on the specific domain name. Shortly after I send this email, I follow up with a text message to the prospective buyer. I have found this effective, and it looks like Efty co-founder Doron Vermaat does the same:
I recently started to get on the phone and communicate with buyers via calls and text. It has significantly increased my closing rate. Not having access to buyers this way is a major disadvantage of using marketplaces vs your own landing pages.
— Doron Vermaat (@doronvermaat) January 22, 2019
There are a few reasons for why I send a text message after sending an email:
- Email deliverability – I want to be sure my response to their offer did not get marked as “spam” or “junk.” Since I include a handful of comparable sales in my reply that some email providers consider links, I want to make sure the prospective buyer has either seen the email or knows to look in the spam folder for it.
- Immediate discussion – The nature my business means that I am almost always monitoring my email throughout the day. Many people have different email habits and don’t check their email as much. Sending a text message let’s the prospect know I responded via email, and it opens the door for more communication. I closed more than one deal last year via text. Sidenote, I sold one domain name to a buyer in Alaska late last year via text message. Shortly after the earthquake, I checked in to see how he and his family were doing and he texted me some crazy photos of the damage.
- Confirm receipt – When I send my standard email, I would guesstimate that more than 50% of the prospects do not respond to my email. Some of those people were probably confused about the form and some simply felt the price was too high and not worth engaging. Sending a text message allows me to have a second contact without being annoying, and with read receipts, I can at least ensure they received the text so there is less concern about my email not being read.
- Show availability – I think sending a text message shows that I am available to discuss the sale of a domain name at the prospect’s convenience without looking desperate. A phone number also gives an additional level of comfort with the seller, and I think that can be helpful in closing a deal on a domain name.
I’ve probably been texting prospective buyers in response to their offers for the last couple of years. I did it more regularly last year, and it definitely helped me close at least 2 or 3 deals. I don’t love speaking on the phone, but texting provides a similar instant connection with a bit of time to parse my replies.