Purple.com is a high value domain name, and it is probably one of just a few domain names to have its own Wikipedia page. For the longest time, the domain name had a message that stated “Purple.com is not for sale,” although the owner of the domain name has been willing to consider licensing or lease deals. Recently, the owner became more willing to sell Purple.com for the right price.
If you visit Purple.com right now and click the “Sale” link on the homepage, you can see the owner’s new FAQ about the potential sale of Purple.com:
“Q: Is purple.com for sale?
A: Sort of. We’ve gotten a couple reasonable offers recently. It seems prudent to explore them. If you’re interested, the price is $1.5m (USD). See the availability FAQ for comments about why this may or may not be a reasonable price. (Surprisingly, perhaps, it has recently become a reasonable price.)”
I reached out to Jeff Abrahamson, the owner of Purple.com since 1994, and he offered some additional insight into why he has decided to offer Purple.com for sale:
“I’ve decided to sell because for the first time I’ve gotten some real interest. In previous tech booms people wanted to give me a bit up front with promises of the rest later. That doesn’t really work when I’m not convinced you’ll be around for later.
I’ve always said I’d sell it if the amount of money could make a difference to my life. I’m a software engineer, so while I’m not rich by rich standards, I also don’t worry about money too much, not in the “will I eat and have a roof” kind of way.
I’ll miss it and I won’t. It works great in the English language world, but I live in France now where the word “purple” is a bit hard to communicate verbally. I have a new domain to roll out when the time comes, one that I’ve tested in both English and French, but I’ve got a bit of set up to sort out before I say anything. I’ll be sure to tweet it when the time comes.”
Although $1,500,000 sounds like a large sum of money for a domain name, I think it is a reasonable price. Meaningful (and exceptional) domain names like Purple.com have extraordinary value and can be used by a brand to show legitimacy. If Purple.com were to sell for $1.5 million, it would be just the 5th largest public domain name sale of 2017, according to DNJournal’s year to date sales report. If the owner of Purple.com were to sell the domain name for his $1.5 million asking price, it would be one of the largest color .com domain name sales of all time.
Interestingly, if you visit Purple.com today, you will see a large banner for Leesa, a mattress startup. There’s a mattress startup called Purple, which would likely be a good candidate to buy this domain name. The company was recently acquired after raising $1.98 million in funding, according to CrunchBase.
Based on the emails I exchanged with Jeff, it sounds like he has received at least a couple of competitive offers recently, and a deal may be in the works. Perhaps Jeff can share an update if the domain name is sold.