Coya Buys Before $10 Million Funding Round

CrunchBase reported that an insurance startup called Coya received $10 million in seed funding at the end of August. A quick check showed that the company is operating its business on the domain name, which had previously been owned by Frank Schilling’s Name Administration. Jamie Zoch reported the sale of at the end of July, although the price was not published.

I reached out to one of the founders of Coya via email to ask what the company paid to buy the domain name and what url the company was using prior to the acquisition. Unfortunately, I did not hear back from him.

I also reached out to Jeff Gabriel, Vice President of Sales at Uniregistry. Jeff let me know that the domain name was brokered by Ryan May of Uniregistry, and the sale price for the domain name was a very reasonable $22,500.

Ryan shared his thoughts about the deal and how it was a win for both parties:

The most rewarding part of brokering domains is watching companies act on their potential in an intelligent manner and helping them realize that potential.  In the case of, we were able to get a four letter pronounceable .com address that stands as the pillar of this company’s online marketing, at a price that made sense for the seller (Frank).  Both parties walked away ecstatic with the deal, which is always the end goal for me.

I think it was smart for Coya to purchase the exact match domain name. The price was more than fair, and the price would have likely increased had the company not acquired the domain name before launch and referred to itself as Coya despite not having the exact match domain name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Was probably just priced as a 4 letter .com. I’m assuming very little was known about this company at the time they bought it.

    If they couldn’t get for under 30k they probably would have bought Thousands of alternatives.

  2. A “coya” was an Incan emperor’s first wife. Not exactly a household word/brand. In other words, good luck finding endusers. 22.5K is a little low, but it wasn’t exactly a firesale. That name would’ve stayed sitting on the shelf for a long time.


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