There are a number of ways to gauge how many brands use a certain keyword in their branding. This intel is particularly important when considering the acquisition of a domain name.
When looking at a particular domain name to buy, it is nice to know that there are many companies and brands using the keyword in the event my plans for the domain name change and I want to sell. It is also a good way to ensure the keyword is used widely to avoid buying a name that could be considered infringing on one particular brand.
Sometimes a standard Google search will give me an idea of how many companies have a particular keyword in their branding. Oftentimes, I find that this isn’t the case, as Google results return many results with definition and Wiki-like sites to tell me what the keyword means. Not very helpful in this regard.
There is another Google search I use that I find particularly helpful in seeing how widely used a keyword is by different brands: I use a Google Image search. In the search bar, I will type in my keyword + the word “logo” to see how many images are returned with my particular search keyword in the logo. When there are dozens of logos with the keyword in it, I can see that the keyword is widely used.
This shows me that there are many companies that use Embrace in their branding and logo. I can not only see that there are many brands using “embrace” in their branding, but I can click through to see their usage.
When considering a domain acquisition that involves one or two words that I think are generic, I will regularly run this type of search to see how prevalent the keyword is used by other companies. There are other ways to see how widely used a keyword is, but I like this visual search.