Playboy Files UDRP Against Playboy.Club (Updated)

Playboy, the popular adult entertainment publisher, has filed a UDRP against the Playboy.Club domain name. The UDRP was filed at the World Intellectual Property Organization (WIPO), and it is case #D2017-1633.

The domain name has a creation date of February of 2017, and it is owned by a registrant in China. At the present time, the domain name does not appear to be used for a website. It looks like Playboy.Club had been previously registered in December of 2014 by a registrant in Cambodia. The domain name expired and deleted, and then it was re-registered in February of this year.

This UDRP decision could be interesting because the term “playboy” is also considered a generic term. Every standard dictionary seems to have a definition for “playboy” aside from the Playboy brand, founded by Hugh Hefner., for instance, defines the playboy term asa man who pursues a life of pleasure without responsibility or attachments, especially one who is of comfortable means.

Bolstering its chances at winning the UDRP is the fact that Playboy operated (or licensed its brand for) a nightlife venue called Playboy Club, which matches the “Playboy.Club” domain name. In fact, I had two of my most successful nights playing blackjack at the Playboy Club at The Palms Hotel in Las Vegas, each time walking away from the table 4 figures ahead. Sadly, that venue has since closed.

I think the Playboy brand is very strong, and unless the respondent has a solid response, I would think Playboy is going to win this UDRP. I looked at, and it looks like Playboy has won (or had terminated) just about every UDRP. The only other new gTLD domain name that the company went after was Playboy.London, which the company won. I will keep my eye on the UDRP and provide an update when I see the decision.

Update: The complainant won this UDRP.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


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