I received an email from the organizers of the Brands and Domains conference scheduled for October 2-3 in The Hague, Netherlands. The venue for this conference is the Grand Hotel Amrath Kurhaus. This conference is in its second year.
Here’s what I was told about the conference:
It is a pleasure to invite you to our second Top Conference regarding Brands and Domains.
The objectives of the conference are:– Inform brands about the existing use cases so that brands include dotBrand in their digital
marketing tools landscape.
– Raise awareness & Educate communication and web agencies about the potential of
dotBrand domains.
– Connect the world of digital marketing and branding with the domain name ecosystem.This is the second annual Brands & Domains conference and features speakers such as Akram Atallah,
Deputy CEO and President, Global Domains Division and Georges Edouard Dias, ex Chief Digital Officer
of l’Oreal. We will also exclusively share the results of an SEO contest run by web agencies, and involve universities and researchers.
The cost to purchase a ticket for the conference is €300.00. I am not sure if that price will increase as it gets closer to the event. Registration for the conference can be done via EventBrite.
If you have questions about the conference or attending the conference, you should get in touch with the organizers via the Brands and Domains website.
.brand is dead!
From my recent study of .brand in China:
“In short, .brand has failed to gain active use and promotion in the corporate world. Its future does not look good and “.com is King” remains unshaken! For Chinese companies, .com and .cn are still the first choices and currently .brand is not needed.”
See “Do you need your .brand domain extension?” Coreile.com/c170624)