PIR Comments on Potential .Org Price Increases

One of the hottest topics in the domain industry has been the proposed sale of Public Interest Registry (PIR), operator of the .org registry. A $1.135 billion deal had been in place for Ethos Capital, a private equity company, to acquire PIR from the Internet Society. At the end of April, ICANN withheld consent on approving the change of control. As a result, PIR will not be sold to Ethos Capital. PIR has further indicated that the company is not for sale, and that PIR will continue to operate the .org extension as it has done for many years.

Left somewhat unsaid is what will happen with the price of .org domain name registrations and renewals in the wake of this dead deal. In July of 2019, ICANN (controversially) removed price caps for .org domain names, allowing PIR to increase prices as the registry operator sees fit.

One of the biggest issues people had with the sale of PIR to a private equity company was that the price to buy or renew .org domain names would increase, potentially substantially, when they had historically remained steady. Ethos Capital had outlined a price increase structure it pledged to adhere to, but obviously with that deal being killed, the price of .org domain names remains up in the air.

I reached out to Jon Nevett, CEO of PIR, and Judy Song-Marshall, Chief Strategy Officer at PIR, to ask if they could comment on the pricing for .org domain names now and in the future. Judy told me the following:

“Thank you for reaching back out to us regarding the pricing of .ORG domain names. We would like to underscore that Public Interest Registry is a mission driven non-profit registry and currently has no specific plans for any price changes for .ORG. Should there be a need for a sensible price increase at some point in the future, we will provide [at least 6 months] advanced notice to the public. The .ORG community is considered in every decision we make, and we are incredibly proud of the more than 15 years we have spent as a responsible steward of .ORG. PIR remains committed to acting in the best interest of the .ORG community for years to come.”

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. I call it bullshit from the ISOC/PIR losers.
    They sent this response to pacify the extremely outraged public and non-profits who caught them ignoring public interest for their own greed and benefits. ISOC/PIR is afraid of losing the control of .Org extension and hence now doing image makeover. It’s only a matter of time before they will come up with a new scheme to deceive the public….just wait.

  2. I call for the .org registry to be put out for public tender. ISOC/PIR has lost all credibility and thus ICANN must put the .org registry out for rebid!

  3. Greed and control!! That the DNA of the evil human being.

    It is like the komodo dragons guarding the herds of deer….easy picking for yummy food

  4. Nevett will continue to look for a way to profit from his position with PIR. He is no dummy. He has a Harvard Law degree, he was top executive with Verisign for many years, and one of the founders of Donuts.

    He will never leave money on the table (that he can put in his pocket).

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