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.Org TM – Not Related to Domain Names

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Nat Cohen noticed an interesting trademark when looking at a cutlery tray organizer his wife bought. As you can see in the top left hand corner of the packaging, there is a TM symbol next to the .ORG logo.

I did a search on Trademarkia.com, and it looks like the trademark was registered earlier this month (on August 8). I am not all that knowledgable about trademarks, but I think this company's mark is related more to the design than .org. Since the company's url is (more…) → Read More


.Org Registry Holding $5,000 Contest

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According to a tweet this evening from the Public Interest Registry (PIR), the registry that manages .org domain names, there is a $5,000 contest I want to share with you. To enter the contest for a chance to win, let PIR know "how your .ORG site is making an impact."

Submissions are already being accepted, and the submission deadline is March 31, 2014 by 11:59pm, Eastern Daylight Time in the US. Below is more information about how to create a submission to participate in the contest, as well as other pertinent information about the contest.

Of course, you should (more…) → Read More


When to Develop .org Geodomains

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org over comThis advice goes against much of what I've said about geodomain names during the past couple of years, but hear me out. I am very interested to hear what David Castello has to say about my rationale - and I look forward to his comment, which I bet will happen soon. There is a time when developing a .ORG geodomain is a smart thing to do.

I will preface this by saying that I believe .org domain names are perceived by Joe Interweb as trustworthy, which is what you need for a website. The problem is that many people confuse .org with .com, and if the topic/content is similar, they are likely to just stay on the .com, patronizing the advertisers and making hotel reservations on that site. It's easy to lose a potential customer due to confusion if you own the .org and not the .com, which is why I think many organizations own their .com, too, and forward traffic to the .org.

In any case, the perfect time to develop a .org geodomain is when the .com is a fully developed business completely unrelated to the city/town/region. If you → Read More


If You Develop a .org, Buy the .com

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To me, this is common sense, but to many outside of the domain industry, it might not necessarily be standard operating procedure. While developing my geodomains, I worked with a number of local non-profit organizations in order to add free listings to my websites. Oftentimes, the organizations have a website which uses a .org domain name. Generally, I recommend that .com is used when available, but .org is the right choice for most organizations because of the trust factor and consumer awareness of the .org "brand."

One thing which I've also noticed is that a lot of these organizations that use the .org don't think about registering the .com of their website, and it's available for anyone to purchase. This is bad in my opinion, and at the least, they should own the .com and forward it to their website. Not only are most people trained to type-in .com, but some web browsers automatically enter the .com at the end of a keyword string. Having the .com unregistered can lead to a bad web browsing experience if the .com is assumed to → Read More