I don’t usually learn about upcoming domain name auctions from the New York Times, but I did this morning. According to an article written by Niraj Chokshi, Democracy.com is coming up for auction, and the domain name has a minimum bid of $300,000. The auction is being managed by Heritage Auctions, which has been running domain name auctions for several years.
Democracy.com had been used by Talmage Cooley as a political / civic social platform. From what I can see, the domain name may have been financed by Domain Capital, and the Whois registrant information went private in 2017. Unfortunately, things did not work out for Cooley:
“The start-up raised $4.5 million, much of it from friends and family, but struggled in recent years to line up more substantial, institutional investment. A large crowdfunding campaign was planned for April, Mr. Cooley said, but the site ran out of money in February.”
Aron Meystedt, who previously worked at Heritage Auctions and is working as a consultant on the Democracy.com auction, was quoted in the article discussing valuable one word .com domain names:
“Now, the trend is get a killer one-word name, and the reason is that you can pivot into anything you want,” said Mr. Meystedt, who has traded domain names for years and owns Symbolics.com, which became the first public dot-com address when it was registered in 1985.
The bid deadline for the Democracy.com auction is 4pm (Central time) on October 25, 2019. There will be a 15% buyer premium added to the high bid.
You can’t get much better publicity for a domain name auction than an article in the New York Times. It will be interesting to follow the auction to see if the coverage gives it a boost.