NameMedia and Expand Domain Name Sales, Acquisition Partnership

I just received a press release from NameMedia and announcing an expanded sales partnership. Oversee will begin selling domain names on AfternicDLS, utilizing the knowledge of this NameMedia company’s sales staff. This smart move will help sell domain names rather than having to hire and train a sales staff to do that job.

Through its Porfolio Brains entity and other entities, owns a huge portfolio of domain names, so this is a very good opportunity for both companies. I have seen quite a few Portfolio Brains domain names in Whois look ups, so I plan to do some more research and get in touch with Sonia Doubet, my Buy Domains representative, to see if we can work out a deal.

Sometimes it makes sense to keep things in house, but oftentimes it’s better to work with professionals who can do the job for you on a commission-only basis.


NameMedia and said today that Oversee would join NameMedia’s Domain Listing Service at to open a new sales channel for its large domain name portfolio.

“This alliance expands our companies’ long-term relationship,” said Oversee President and CEO Jeff Kupietzky. “NameMedia has built the industry’s largest global reseller network for domain names, particularly for retail buyers and small and medium businesses. DLS will help Oversee tap into this retail channel and expose its inventory to millions of customers looking for a premium domain name.”

AfternicDLS is the leader in reaching retail buyers of premium domain names through its websites at, and a network of over 40 distribution partners, including many of the world’s largest registrars.

“Oversee’s portfolio is one of the largest in the world and will significantly enhance the size of the inventory offered to NameMedia’s reseller network,” said Kelly Conlin, Chairman and CEO of NameMedia. “More than 35 million times each month, consumers looking for domain names access our available inventory, so adding Oversee’s domains improves the chance of a good match—and the velocity of sales in our network”

Conlin also underlined the value of its participation on Oversee’s SnapNames platform. “NameMedia’s domain name portfolio of nearly one million names has been built over the last ten years by our acquisition team identifying the best sources of domain name inventory,” he said. “SnapNames continues to be one of the most productive sources of domain names for our buyers, and we look forward to continuing to find outstanding domain names every day through the SnapNames auction platform.”

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Will Brains also still be listing their domains for sale on the “private seller” Snap Names platform ??? (in the same vein as NameMedia/BuyDomains/RG Names listing many of their “own” domains simultaneously on GoDaddy’s TDNAM while having them listed also on their own BuyDomains & Afternic platforms)

    Over the past year or so, I have purchased approx. 15 -20 domains on Snap that were entered there for sale by Portfoilio Brains and/or affiliates. I also like doing biz with Name Media; Sonia & sales manager Jason M. are very good to deal with.

  2. This should work out very well for NameMedia, Oversee and domain buyers.

    But, will it help the other domain owners that have loaded their domains into NameMedia?

    Isn’t this similar to a family drug store in a strip mall and the landlord remodels the anchor grocery store to include a pharmacy?
    And, the landlord says “drug store owner, this should not hurt your business. It will bring more traffic to your store.”

    When a buyer has too many choices, it forces downward pressure on the price of the products being offered.

Leave a Reply

Recent Posts

Spaceship Doubles its DUM

At the end of July, I wrote about Spaceship surpassing 100,000 domain names under management (DUM). The registrar continues to grow, and its Founder...

You Can Now Hide Estimated Value at Dan

Last week, announced and deployed a feature I did not like. On the user control panel, Dan showed GoDaddy's Estimated Value for each... Buyer Comments on Acquisition

This afternoon, Axios reported the sale of the domain name. Kismet Group, an Australian private equity company, acquired the domain name to launch...

“We love to share success!”

If I see two friends or colleagues that could benefit from meeting over a shared interest or converging path, I am always on the...

It Pays to Know Random Phrases

My eyes bulge out of my head sometimes when I see a somewhat obscure term in a domain name coming up for auction. Oftentimes,...