Namecheap Acquires and

A little over a month ago, I reported that Namecheap acquired for $150,000 in a private transaction. The acquisition was made by the company “as a brand asset for a future product,” according to Namecheap CEO Richard Kirkendall. I recently learned that Namecheap has acquired two additional high value domain names: and

Richard confirmed that Namecheap acquired for $625,000 and for $150,000. Both of these domain names temporarily resolve to “for sale” pages hosted by Namecheap, but the company has plans to use them. Like the acquisition, and have been acquired as brand assets for future use by Namecheap.

I believe is going to be the first publicly reported two letter .com domain name sale in over a year, as recorded by NameBio. The €554,000 sale of ($609,068 USD) in a Sedo auction was the last publicly reported LL .com domain name sale in February of 2020. I have seen several other LL .com domain names change hands since then, but those deals do not appear to have been reported publicly.

I am not sure how was acquired, but I understand was sold via Sedo and its Sr. Broker, Dave Evanson, as I received an email from Dave in March announcing the domain name was for sale. (Update: I was told that was brokered by QEIP).

I think these two acquisitions were solid deals for Namecheap.

Namecheap has several descriptive domain name assets in its internal domain name portfolio, in addition to The company also owns,, and

The $625,000 sale of will likely land on the DNJournal top ten list for 2021 year to date sales. With the spate of recent six figure sales, I don’t know where will place on the report when it gets updated. I added it to the list of recent one word .com domain name sales.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Namecheap, when you want domain, you get it.

    Bonus: disclosed prices paid; Good will, not lost.

    Good luck on all future projects, even if re-sold.


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