I don’t regularly see large companies looking to sell excellent one word .com domain names, so I thought I would share a sale listing I recently noticed. Swirl.com has gone up for sale via MarkMonitor and Sedo. The domain name currently hosts an inquiry form to get in touch with a broker from the brand protection service where the domain name is registered.
Whois records for Swirl.com show the domain name is registered to DNStination Inc., MarkMonitor’s privacy proxy service. Recent historical Whois records from last year show the domain name was registered to BBY Solutions, Inc., with an @bestbuy.com email address.
A bit of searching show that Swirl.com was previously owned by a company called Swirl Networks. The company’s Crunchbase profile shows that Swirl Networks had raised $32 million in funding. The company was reportedly acquired by Best Buy in early 2019 for an undisclosed amount. Strangely, I could not find any coverage of this acquisition beyond the Crunchbase mention. I would imagine Swirl was acquired for its technology and perhaps its employees.
According to its listing on Sedo, Swirl.com has a minimum offer of $200,000. Given this starting point, it is beyond what I would spend to acquire the domain name. Swirl.com is an excellent domain name, and I will keep my eye on it to see if it is sold.