This Domain Name is Subject to Repricing


When I am discussing the sale of a domain name with a prospective buyer, I let them know that the domain name is subject to repricing. This not only serves as a warning to a prospective buyer who might be surprised when they return to a domain name that has gone up in price, but it is also a tactic I employ to close a deal promptly. Prospective buyers don’t want to hem and haw over a domain name purchase for days or weeks and find out the price went up.

According to this tweet from SquadHelp, announcing “Automatic Price Increases” on a domain name landing page is a tactic the platform uses on some domain names in order to improve the sell through rate (STR):

Domain names are a dynamically valued asset. The pricing can change on a regular basis, particularly when it comes to more unique one word .com domain names. As I see larger sales for similar types of domain names and as I turn down additional offers or close deals for my domain names, I tend to raise the prices.

Letting prospects know the price may increase helps to avoid anger about an unexpected price increase. They know it’s coming so they aren’t surprised when it happens nor do they get angry because they think I raised it because of their interest. In addition, it lights a fire under them to encourage them to execute a deal at the current price before it gets higher.

I can’t quantify how well this tactic has worked for me, but it SquadHelp reports that it works.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Conversely, it can also kill a deal. Why no mention of that side of it? And really, it’s pretty lame saying that the price may go up because (insert “genuine” reason here)… if it were a genuine reason you would have put it up before they had inquired about it.

    I’d walk if someone tried that with me. The admission was right there in the 3rd/4th lines – “but it is also a tactic I employ to close a deal promptly.” It’s a used car salesman tactic. It might backfire. But this is all general chit-chat… it depends entirely on the domain name.

  2. My one word names have been steadily going up in price, but my portfolio is small and my actions aren’t statistically significant. I think SquadHelp’s learnings are more relevant.

  3. Hello Elliot,
    Thank you , for sharing this experiential knowledge. JAS 4/16/2021
    Gratefully and Respectfully, Jeff Schneider (CONTACT GROUP} Metal Tiger, Former ( Rockefeller I.B.E.C. Marketing Analyst/Strategist) (Licensed C.B.O.E. Commodity Hedge Strategist) ( Domain Master)
    ( )

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