When I am discussing the sale of a domain name with a prospective buyer, I let them know that the domain name is subject to repricing. This not only serves as a warning to a prospective buyer who might be surprised when they return to a domain name that has gone up in price, but it is also a tactic I employ to close a deal promptly. Prospective buyers don’t want to hem and haw over a domain name purchase for days or weeks and find out the price went up.
According to this tweet from SquadHelp, announcing “Automatic Price Increases” on a domain name landing page is a tactic the platform uses on some domain names in order to improve the sell through rate (STR):
⚡️New Feature Alert: Automatic Price Increases⚡️
We will predictively detect an increase in buyer interest for your domains, and automatically schedule a price increase
This will add an additional sense of urgency for buyers to complete the purchase. https://t.co/HTzArIAvlC
— Squadhelp (@squadhelp) April 12, 2021
Domain names are a dynamically valued asset. The pricing can change on a regular basis, particularly when it comes to more unique one word .com domain names. As I see larger sales for similar types of domain names and as I turn down additional offers or close deals for my domain names, I tend to raise the prices.
Letting prospects know the price may increase helps to avoid anger about an unexpected price increase. They know it’s coming so they aren’t surprised when it happens nor do they get angry because they think I raised it because of their interest. In addition, it lights a fire under them to encourage them to execute a deal at the current price before it gets higher.
I can’t quantify how well this tactic has worked for me, but it SquadHelp reports that it works.