I am a regular reader of the NameBio daily sales report. I don’t monitor all of the domain name marketplaces, and the report gives a quick overview of some of the top domain sales of the day.
One of the most interesting aspects of the daily report is the “Sales With History” section. NameBio highlights some of the domain names that sold again after being previously listed in the sales database. Some of these domain names were previously sold at auction at Snapnames or NameJet and others were sold on domain marketplaces like Sedo, Afternic, and elsewhere. I was told that sales reports come from many sources.
This morning, NameBio announced that they will be publishing lists of previously sold domain names that are coming up for sale again. The list is called “Domain Discoveries,” and NameBio will be sharing it before the daily auction deadline each day.
It is going to be interesting to see how the “Domain Discoveries” impact the current auctions. One thought is that people will be more interested in bidding on a domain name that has a very high reported sale price. For instance, a buyer may be interested in bidding a couple hundred dollars on a domain name that previously sold for 5 figures, regardless of the reason. A second thought is that people may be reluctant to bid higher than a publicly reported previous sales price. I think this will be less likely to happen. I will be interested in observing, and one of the first that will test the second thought is NYBB.com.
From a NameBio business perspective, I think the “Domain Discoveries” list is a smart move. People will look at the list and find potentially “hidden gems” in the daily list. I presume NameBio is working with some of the marketplaces on affiliate deals, and this should make them money.
People who look at the “Domain Discoveries” list need to be mindful of a couple of things. It is possible that there are domain name sales listed in the database that did not complete for many reasons. Just because a domain name sale is listed doesn’t mean it is totally accurate. In addition, and most importantly, a past sale price does not mean the domain name is worth what it once was worth to someone. People spend stupid amounts of money on commercially poor domain names, and that doesn’t mean its “real” value is close to what was once spent.
I am going to be a daily reader of the “Domain Discoveries” articles.