Here's How Apple is Using it's Domain Name
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Here’s How Apple is Using it’s Apple.News Domain Name


According to this tweet below, it looks like Apple is using the Apple.News domain name in its Apple News app, now available for iPhone users who are using iOS 9. As you can see, if a user shares a news article on social media via the Apple News app, the url that is shown is an Apple.News url. The .News gTLD extension is operated by Rightside.

I think it is a smart move from Apple to use Apple.News in this manner. It makes it very clear that the news article that was shared was done so via the new app. This enables Apple to help build its brand as others will see their social networking contacts using the app and might give it a try. This also enables publishers to see that people are accessing their content via links from the Apple News app.

Apple could have used urls for the app, but I think having Apple.News links separate from their main domain name is a smart move since the links are totally unrelated to Apple (unless the news article happens to be about Apple).

When I directly navigated to, the url did not resolve for me. When I visited Google and did a search for Apple.News, I was able to see a result for https://Apple.News indexed just below the Google News results. If you click on that link, you are taken to I suppose they are using Apple.News for the links within the app but not for a standalone website at this time.

I have not used the Apple News app, so I cannot independently confirm what was mentioned in the tweet above, but you are welcome to share what you noticed.

Thank you to Nick Nelson for sharing this.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (4)

    Sean Ottey

    A perfect example of using new domain extensions to categorize and brand different areas of a business.

    September 20th, 2015 at 2:09 pm

    Elliot Silver wrote about this in a blog post that I missed last week

    September 20th, 2015 at 7:13 pm

    M. Menius

    The .news extension is one of my favorites. Companies such as Apple using it will greatly improve public awareness. Their base of users is so large and generally open to new innovations/approaches.

    September 20th, 2015 at 10:39 pm


    Good news for Rightside, moves like this will boost the new gTLDs.

    September 21st, 2015 at 12:44 pm

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