I strongly believe that the more that domain registrars publicize and promote new gTLD domain names, the greater the likelihood these TLDs will gain traction with consumers and be in demand. I’ve mentioned how eNom is promoting gTLDs, and I wanted to share the interesting way Name.com is also promoting them.
When you visit Name.com under Products, there is a section called “New TLD Watcher.” This section is devoted to gTLD domain names, which Name.com is calling “nTLDs.” I think that variant is interesting in and of itself because of the confusion factor, but the real area of interest for observers is the amount of information the company provides about these TLDs, including a fairly comprehensive but understandable FAQ page.
Name.com takes things a step further than many other registrars at this point, and the domain registrar has created a splash page for around 60 proposed TLDs. The new TLD guide discusses the benefit of owning each TLD and has availability information as well. I assume these pages will be updated as release dates become more clear. Have a look at the .APP page to see what’s discussed.
In my opinion, new TLDs are going to become a profit center for many domain registrars. I believe the TLD registries are going to have to make sweet deals with domain registrars like Name.com to have “shelf space,” and the registrars who educate clients about these new TLDs are going to benefit. It’s especially wise to take non-binding pre-orders, since the company can use the information to negotiate with registries and create a lead list for when the TLD becomes available.
Nearly all of my domain name investments are .com, and I am quite confident that will stay true for the long haul. However, it’s good to see what’s happening in this space and be ready to make acquisitions if opportunities present themselves. Staying aware of how domain registrars are educating end users is important and will ensure that domain investors don’t fall asleep at the wheel as new TLDs become available.