In yesterday’s post about Sam Adams using a X.CO url shortener on the back of its New Albion Ale bottles, someone wrote a comment that is important enough to share a follow up post. If you use X.CO, you need to be mindful of capitalization.
According to Mike H and confirmed by me:
The x.co shortener is case sensitive, it looks like they are aware of this as the took x.co/newalbion as well as x.co/NewAlbion, but if a person were to type it in as advertised (all capitalized) they wouldn’t go to Sam Adams. The capitalized version isn’t claimed.
Luckily for Sam Adams and its New Albion Ale product / marketing managers, someone from Go Daddy saw my post yesterday and added the capitalized version to the company’s account, preventing someone else from capturing that traffic and forwarding it elsewhere.
If you are using X.CO for marketing purposes, especially if the marketing is done offline, you need to be sure you grab all versions of the keyword. Someone else could anonymously register (for free) the alternative versions and forward them elsewhere. It doesn’t cost you anything to do, and it can protect your interests or the interests of you clients.
Thanks again to Mike H. for the tip.