I’ve never been a huge fan of buying trend domain names. More often than not, a trend peters out super fast or has some legs before being forgotten (see covfefe domain names, for example). One trend domain name apparently resulted in a $2,500 sale, as reported by the buyer:
Yesterday we paid $2,500 for https://t.co/Cwir5GmB3h – a google premium domain – to scoop it up before the devil himself. Since then 261 of you have chipped in $5,474 towards our new effort we are building. Keep spreading the word as we get it ready! 😂😂Thank you!!! #MoscowMitch
— Kremlin Annex (@KremlinAnnex) July 28, 2019
A Whois search shows that the MoscowMitch.com domain name was originally registered in January of this year. The domain name was registered under privacy proxy at GoDaddy, so the registrant is unknown. #MoscowMitch has been a trending hashtag on Twitter and seems to be growing more popular. It is related to the US Senator from Kentucky (and Senate Majority Leader) Mitch McConnell.
According to the tweet referenced above, the domain name was acquired for $2,500. The domain name recently transferred to Google Domains under privacy. I looked at the GoDaddy Appraisal tool to see if it listed the sale as a comparable, but it was not listed. Because of this, the sale and / or sale price can not be verified.
In the whole scheme of things, a $2,500 sale isn’t all that big, but I am sure the registrant feels great cashing in on the trend.