In this morning’s CrunchBase Daily email newsletter, I read about Monsieur, a product that is billed as an “intelligent bartending system.” I went to check out the company’s website, and I saw that they are operating on an exact match .CO domain name, Monsieur.CO. The product looks very cool, and I could see it taking off and being used at tailgates, special events, and even at private homes (despite the high cost).
Monsieur is a great brand name for this product because the word “monsieur” is a French word, similar in meaning to the English “Mr.” In this particular case, I don’t think using a .CO domain name is a poor decision because the corresponding .com domain name is owned by Digimedia, and it would likely be expensive (probably very expensive). This is a consumer product, and I think it will be easy to find them. The downside is that Digimedia might already have plans for their Monsieur.com domain name, and then it could be a bit confusing for visitors.
Today’s CrunchBase Daily newsletter reported that the company received $2 million in funding from a variety of sources, including two professional athletes. In addition, last year, the company had a very successful Kickstarter campaign in which it raised $140k after looking for just $100k.
If the company happens to use some of its funding to buy the matching Monsieur.com domain name, I hope the Digimedia team asks them for one (or two) of their bartending machines. That would be pretty cool to have in the office!
If you would like to learn more about Monsieur, check out the Kickstarter video that I embedded below: