On occasion, I have read comments that called early domain investors like Mike Berkens “lucky” for getting into the domain investment business at an early stage. Some people have even said that those early birds couldn’t replicate their business if they started today. Well, those people are wrong.
Mike Berkens famously sold the majority of his company’s domain portfolio to GoDaddy for tens of millions of dollars in 2015. Mike could retire and/or live a life of luxury, traveling the world with Judi and never buy or sell a single domain name again. Mike is still buying and selling domain names, and he is continuing to prove that he is one of the smartest people in the business who could start over today and still do better than 99.9% of everyone else in the business.
Case in point:
— The Domains (@thedomains) June 22, 2017
Mike acquired the domain name ReadyForMore.com a little over a year ago at a public auction on DropCatch.com. Anyone could have bid against Mike and beat his bids, but he prevailed in the auction and won the domain name for $255. According to Mike, he sold the domain name for $13,500. Based on a Whois search, it looks like a private acquisition company has acquired this domain name. I would imagine this three word domain name was acquired on behalf of a corporate buyer.
Buying great domain names like this is more of an art than a science. Experts like Mike could start with a small budget and quickly grow their bank account and domain portfolio.
No, Mike isn’t retired, and no, he didn’t get lucky because he was an early adopter. He struck it rich because he became an expert in this specialized business and he continues to use his expertise to acquire desirable domain names.