When I first learned about Meta’s plan to launch a product called Threads to compete with Twitter, I was curious to know what domain name would be used. The most obvious domain name – Threads.com – is being used by a company billed as “a Slack replacement designed for makers.” The startup was launched in 2019 and is backed by Sequoia Capital with more than $10 million in funding.
This morning, Meta Founder Mark Zuckerberg posted the first Thread, and it revealed the domain name that was chosen: Threads.net.
Post by @zuckView on Threads
According to the DomainTools Whois History tool, it appears that Threads.net was acquired earlier this year – perhaps as recently as April. Threads.net was registered to NameFind, the domain name portfolio business owned by GoDaddy. Prior to that, the domain name had been owned by Frank Schilling’s Name Administration.
I did a bit of research, but I could not find the asking price for Threads.net. GoDaddy’s appraisal tool values it at less than $10k, but it does list a prior sale of Threads.net at $1,300. This may have been Frank Schilling’s original acquisition cost.
I don’t recall seeing a major brand launch on a .net domain name in a very long time. With Meta’s aim for this service to compete with Twitter, I would imagine it would love to upgrade to Threads.com at some point.